SPAM SPAM SPAM SPAM. At Mockingbird, when we get stuck on a particularly sticky local search problem, we call in Joy to help. Watch our webinar to join Local SEO legend Joy Hawkins and Mockingbird’s founder Conrad Saam to talk about SPAM in the hypercompetitive local SEO legal market.
Watch our webinar to join Mockingbird’s Local Search Ranking SME Dustin Curtis as he explores the must-haves for ranking in local search. Learn why simply buying Yext and Moz is grossly insufficient and how most lawyers are shooting themselves in the foot with their local search efforts.
As a law firm, and for any local business, the contact page is one the of the most important pages on your website. If someone is visiting this page, they are likely very close to hiring you. This is your opportunity to present all of the most important information you can about your business. 6 Things Every Contact Page Should Have… Name, address, and phone number Business hours Contact form Embedded Google Map Reviews Hand-written driving directions 1. Name, Address, and Phone Number Duh. A user visits your website’s contact page because they intend to get your contact information. Don’t… Keep Reading
This blog post is specifically aimed at helping you optimize a page on your WordPress site, and even more specifically assumes you are using the Yoast SEO plugin. However, you can use these tips and tricks on pretty much any content management system. There is no shortage of advice and articles out there about optimizing for on-page ranking factors. In this post, we’ll avoid the highly technical and look at some of the easiest, most basic wins. Page Elements You Can (and Should) Optimize H1 tag URL Content: internal linking and images Title tag Meta description My Not-So-Scientific Methodology From the “Edit… Keep Reading
The number one reason I love Google AdWords (aside from us now being a Premier Partner) is that their advertising platform enables you to target potential clients who are actively searching for your service. Not only do they place your ad in front of users who are searching for your service, but you can actually see what they searched for before clicking your advertisement. This transparency gives you an immense amount of power. In this post I’ll describe how to use that search data to quickly and easily perform 2 key tasks: Identify negative keywords Content idea generation How to… Keep Reading
In honor of Valentine’s day hysteria earlier this week, we want to take this opportunity to profess our love for one of our favorite partners… Yext. It’s true, we love them, and (we think) they love us. What is Yext? “We put business on the map. Brands of all sizes use Yext to manage data about their locations across their websites, mobile apps, and internal systems.” (Yext) Here is my own less eloquent explanation I use when explaining Yext to our clients: Yext is a tool that helps control your business data and listings across a multitude of important online directories,… Keep Reading
SEO theory can be broken down into 3 main pillars: technology, content, and authority. Technology is by far the most difficult aspect of SEO to jump into, just hearing about robots.txt files, XML sitemaps, internal link structure, minifying CSS, and all the other jargon can make your head spin. It’s best to hire an expert to deal with the technological side of your website. However, Joe the attorney down the street can actually do a lot more than you would think to improve the other 2 pillars of SEO for his website. Many small business owners are aware that content is a… Keep Reading
It’s that time of year again. The SEO world is reflecting back on a year defined by unexplained shake ups in the search results. Rather than taking a look back on 2016, it’s much more fun to look ahead to 2017. Some writers were so excited for 2016 to end, they started their predictions as early as August. Other writers, like the brilliant David Mihm, have just recently published their predictions for 2017 (definitely worth the read). In this post, I want to look at a few different common SEO trends/predictions and offer my thoughts in a ESPN(ish) talkshow fashion called “Good news,… Keep Reading
About Our Law Firm Review Study It’s widely accepted that reviews account for a significant portion of Google’s local search ranking factors (Moz Local Search Ranking Factors). Google My Business reviews are, and have been a vital piece of Local SEO. Once you’ve acquired at least 5 Google reviews for your business, you may start seeing the star indication in the coveted “local pack” of the search results page. We recently sent out a simple 8 question survey to various law firms around the country with two goals in mind: 1) Gather insight on the review process for law firms and 2)… Keep Reading
What Is A/B Testing? In our context, an A/B test is an experiment that tests two different variants of a webpage against each other to determine which one will deliver better results (more form-fill submissions, more phone calls, longer session time, etc.) The two different versions of the page will be randomly served to users on the website to determine the winner based on statistically accurate data. How Can I Use A/B Testing On Your Website? One of the best, most impactful ways to use A/B testing is on your website’s contact page. Currently, we’re running A/B tests across all… Keep Reading