As a law firm, and for any local business, the contact page is one the of the most important pages on your website. If someone is visiting this page, they are likely very close to hiring you. This is your opportunity to present all of the most important information you can about your business.
6 Things Every Contact Page Should Have…
- Name, address, and phone number
- Business hours
- Contact form
- Embedded Google Map
- Hand-written driving directions
1. Name, Address, and Phone Number
Duh. A user visits your website’s contact page because they intend to get your contact information. Don’t let them down. Make sure this information is stated very clearly high on the page. Google also looks to your website as another data source – if the information conflicts with what they have in their index you are not likely to rank in Google Maps and local packs.
2. Business Hours
See above point.
3. Contact Form
There are a lot of people who either aren’t able to contact an attorney over the phone, or feel uncomfortable doing so. You need to cater to this group of potential new clients and give them another option. This is why every contact page should have a contact form of some kind. Pro tips for contact forms:
- Use the word “send” instead of “submit” at the bottom of your contact form. We’ve seen this have a positive effect on conversion rates.
- Give a confirmation message that the form was received.
- I also advise writing a headline above your contact form that states when you will get back to them. Something as simple as… “We promise to respond to you within 24 hours.”
4. Embedded Google Map
Google has made it incredibly easy for anyone to embed a Google Map on their website. This is a must have on your contact page – there is tremendous local SEO value in tying your Google Maps listing back to your website. It’s also great for users because it allows them to easily get directions to your office from your website without having to type it into Google Maps. Here are the basic instructions for embedding a Google Map on your website.
If a potential new client is about to contact you, why not show off all those fancy stars that helps confirm they are making the correct decision? We recommend using a plugin for this if you are on a WordPress website. I personally like Google Reviews Business by RichPlugins because it provides a clean look shown below.
6. Handwritten Driving Directions
There are two reasons to have driving directions directly on your website… 1) Some people (like my father) don’t trust navigation and would rather have the local business owner describe how to get to the office. 2) It’s a chance to give Google more hyper-localized information about your office (parking info, office building name, etc.). This helps build your local relevance and Google will have more trust in your location.
Other Contact Page Tips…
- Utilize location schema (advanced topic: here’s some more info).
- State your value proposition where possible. What makes your firm different?
- If you have multiple locations, you should have multiple contact/location pages.
Interested in Learning More?
If you’re interested in local SEO or how the contact page plays a role in local SEO, please feel free to join our webinar on August 2nd with our founder, Conrad Saam, and yours truly. Register here!