Case Study: Domain Consolidation

The Situation:

A prominent southern law firm has decided to switch practice areas. Rather than building the site on their old domain they built a whole new site on a brand new domain . The old domain had a large backlink profile that was no longer benefiting the firm.

The Hypothesis:

Redirecting the high-value domain onto the main site will lead to an increase in organic traffic and will lead to better performance for the law firm website.

Conclusion:

The massive jump in backlinks provided a big boost to organic traffic. So far since the change, organic traffic has seen an increase of 77.47%

Backlinks

  • Domain Rank: 15 -> 19
  • Backlinks: 65 -> 21,800
  • Referring Domains: 98 -> 142

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