The Situation:
A prominent southern law firm has decided to switch practice areas. Rather than building the site on their old domain they built a whole new site on a brand new domain . The old domain had a large backlink profile that was no longer benefiting the firm.
The Hypothesis:
Redirecting the high-value domain onto the main site will lead to an increase in organic traffic and will lead to better performance for the law firm website.
Conclusion:
The massive jump in backlinks provided a big boost to organic traffic. So far since the change, organic traffic has seen an increase of 77.47%
Backlinks
- Domain Rank: 15 -> 19
- Backlinks: 65 -> 21,800
- Referring Domains: 98 -> 142
Google Analytics
