ABA Webinar Series – Benchmark Study: Mystery Shopping Law Firms with guest John Reed

Review the results of an ABA Benchmarking study based on the results of hundreds of mystery calls to law firm front desks and the analysis of over 70,000 phone calls to law firms. Learn how to conduct your own mystery shop and see how your own firm compares. During the second half of the session, we have an open conversation around the hottest topics in legal marketing.