Case Study: On Page Optimization

Result: 62% increase in SEO traffic

Investment: $2,400

Client: Solo practitioner with a focus on business immigration – specifically targeting individuals outside of his large, tech savvy city.


The law firm’s site was built on a poorly coded WordPress theme that inserted the firm’s logo image file as the H1 tag on every single page of his site.

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This stripped the heading of each page, making it very difficult for Google and Bing to understand what specific pages were about. Instead of undergoing a complete redesign with a better theme, Mockingbird customized the PHP in the existing theme to address the structural H1 issue. We then simply replaced the headings with a clear description unique to each page. The result – a 62% increase in traffic, even during the typically down months of November and December

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