Spotting The Hallmarks of SEO Balderdash
If you can bring yourself to sit through the entire video here, it’s going to come across as pretty haughty and dismissive. But that was my honest assessment of the crap I was listening to. The micropoint to this post is, “taking selfies in front of local landmarks won’t expand your Local Search results,” but the main point of my post is larger. Watch (if you can) the entire thing as Jason Brown and I defrock tactics used to make someone look more experienced than they are:
- Sliver bullet to SEO success
- Modicum of plausibility
- Lack of specific examples and data
- Trappings of authority
And if you start to smell some of that from an “SEO expert”, try doing a little research. Searching for “selfie” on Search Engine Land turns up…well…not much, and nothing in the way of Local Search magic bullets; although there is this interesting 2014 post about a Goolebot selfie at the beach:
And if you are a law firm staffer who was sent around the city to take pics of yourself at various local landmarks, overtip your local restaurant and head back to the office. You are wasting your time. Sorry.
Spoiler Alert: this video is just as cringey as public selfies.