The 3 Best Resources for Beginner Website Owners
Running a website for a business is complicated and sometimes frustrating, and when you add advertising on top of general up-keep it gets even more complicated. When an issue arises, you might not even notice until you check back through your ad results. There might be a sudden, unexplained drop in conversions or interactions, and you’ll be left wondering if the problem is with your website or the ad platform.
Lucky for you, there are plenty of good resources to help you figure out if the problem is on you or Google:
1. Google Webmaster Central Blog
From the horse’s mouth itself, Google’s webmaster blog is one of the best places to hear about news and updates that could impact your website. You’ll learn about new features available through Google Analytics and Search Console and how to access them.
2. Search Engine Journal
SEJ publishes multiple blog posts every day from various experts in the field of digital marketing. Even if you aren’t a digital marketer, many of the posts are useful in providing tips and tricks of the trade. If you think an update is screwing with your data, just glance at SEJ. If there was an update, they’ll be the first to know.
3. Google Webmasters Help Community
Any question you have has probably been asked before, but that doesn’t mean you shouldn’t ask it again. The Help community is made up of seasoned webmasters, experts, and Google employees. You can learn from other people’s misunderstandings and get answers for yourself.
Of course, there are hundreds of other resources you can use. Knowledge and helpful guides saturate the internet. Go out and learn! Find your own path! Running a business is hard, but it’s always an opportunity for personal growth.
If running a website and a law firm is more of a time commitment than you can make, we get it. Leave the website to us. Mockingbird runs websites and advertising for law firms and knows how to keep up with the constant changes. Contact us to learn more.