Google Ads Rolls Out New Automated Location Extensions
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October 16, 2018
Optimizing your Google Ads account has become much more automated thanks to automated location extensions!
If you own a Google My Business profile that is connected to the same domain as your ads, Google Ads will automatically recognize that these accounts belong to the same business and will automatically create a location extension for your ads.
There are 3 main reasons why you want to make sure you have location extensions enabled for your ads:
- It provides more information to the searcher, making them more likely to click on your ad
- It helps make your ad stand out among other ads in the search results
- If you have multiple locations, Google will show the location that is closest to the searcher in your ad
This new feature is set to be rolled out at the end of October 2018. With this new update, it’s much easier to make sure that your ads are following Google’s best practices!
You can learn more about how to utilize ad extensions in the legal industry here.