Making Your Website Scalable Helps Everyone (and Everwhere)
There’s always room for growth. Whether you’re a two-person firm in a one-horse town or a multinational corporation with hundreds of employees, you want to leave room to expand.
This room has to extend to your website, which you should build with the expectation that it will someday need to be updated for a larger, broader market. There are a number of reasons for this, but let’s focus on the main three for now.
Every state and country has different accessibility regulations, and you should pay attention to the strictest of the lot. If you follow the rules of the strictest, you’re following the rules of the laxest.
The best way to cover your bases for accessibility is by following current SEO best practices:
- Ensure images have thorough alt text
- Make sure each page has comprehensive titles, H1, H2, and H3 labeling
- Add title tags
Arguably more varied than accessibility, internet privacy laws change from country to country. Even within America, privacy regulations change. Some sites avoid state-by-state violations by simply showing cookie warnings to every visitor, regardless of location.
America’s must-haves for a website are different from the EU’s, and both of those are wildly different from China’s. This doesn’t necessarily mean you need different websites for different regions (you will probably need a different website for China). The best thing you can do is make sure your website follows the guidelines of every region it will be active in, and the best way to prepare for this is to have a website that is already easily upgradable.
If you’re looking at building a website for your firm or simply maintaining the one you already have, it’s important to look ahead at where your business could go. These are the things we think about here at Mockingbird Marketing. If you would like to discuss your firm’s website, contact us!