Bird Droppings: Video Added to Google My Business…and More!

Welcome to another edition of “Bird Droppings.” A simple list highlighting recent articles relevant to legal marketing. We’ve assembled a variety of links to bring you up to speed with what’s been happening in the industry over the past few weeks!

SEO Articles:

Rebecca Sentance from Search Engine Watch explains why linkless mentions are the future of link-building.

The option to add video to Google My Business is now live!

Protect your advertising investment by removing click fraud in the Google display network.

Google AdWords will no longer support Review Extensions starting mid Jan 2018.

Starting in July 2018 Google will use mobile speed as a ranking factor for mobile searches.

WordPress released a security and maintenance update to 4.9.2. A vulnerability and a handful of bugs were fixed and you can read more about it here.

11 Methods SEOs can help businesses turn out good links

Local SEO expert, Miriam Ellis, shares over 25 FREE tools to help local SEOs.

Case Study: How proximity impacts law firm rankings in Google’s local pack.

Marcus Miller explains how to make the most of your website redesign and ensure and improve your existing search engine rankings and traffic.

Legal Related Links:

Ford is being sued by truck owners claiming diesel engines were rigged.

Misc Links:

CEO Mark Zuckerberg changes Facebook’s goal to help you have more meaningful social interactions by sacrificing public content, news outlets, total time spent and ads you see.

Upcoming Events:

Legal Connect with Google – Austin

Legal Marketing Brain Trust Event