Legal Marketing Brain Trust Event
The Brain
- Each meeting subject matter experts may be invited or paid to make a substantive presentation (no sales pitches) to the group.
- Each participant firm will get dedicated time at every meeting to receive focused attention from all other members to help brainstorm and problem-solve specific issues that the firm may be experiencing---marketing/operational group therapy.
- Participants are expected to actively contribute and participate in the discussions.
- Participants are expected to share their own marketing and operational best practices.
- Participants are expected to share lessons learned from failed initiatives, programs, campaigns, etc.
- Participants are expected to share marketing, internet, operational, case management, and financial data from their successes.
The Trust
- No competing firms.
- Participants sign a confidentiality agreement.
- Consultants, vendors, and marketing service providers are not allowed to make sales pitches to the group. If they are invited to attend a meeting it is only to share their knowledge and expertise.
- Participants are not permitted to bring any of their vendors or service providers as meeting guests unless it is pre-approved in advance.
The Participants
- Participants are limited to 15 firms per meeting.
- Those who do not actively participate in or contribute to the content of meetings will not be invited to attend future meetings.
- Participants do not pay annual membership fees or meeting dues.
- Members agree to pay their proportionate share of all meeting costs (meeting room, meals, equipment, staffing, etc.) for meeting.
- Members agree to pay their equal share of all expert speaker-related costs.
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