Bird Droppings: Google Takes Its First Steps Toward Killing the URL…and More

Welcome to another edition of “Bird Droppings.” A simple list highlighting recent articles relevant to legal marketing in order to help bring you up to speed with what’s been happening in the industry over the past few weeks! Make sure to check out our upcoming events at the end of the list!

Industry News

Do people care about flashy ad copy? What makes people click on search ads?

Google is notifying advertisers that AdWords Express has joined the Google Ads platform.

Google is partnering with Automattic and WordPress in order to develop a news publishing platform.

Google decides to make unsolicited changes to your campaigns. Advertisers get 7 days to opt-out.

Google takes first steps toward killing the URL

Why Is Content from Google Posts Appearing in Local Pack Listings?

Upcoming Events:

What: Chat Bots: Can AI Deliver a Better, Cheaper, More Effective Chat Experience?
When: March 13, 2019
Where: Webinar
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What: BEDLAM Conference 2019
When: March 29, 2019
Where: Nashville, TN
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What: Digital Marketing for Attorneys
When: April 17, 2019
Where: Webinar
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What: Practice 360 | A Day For Lawyers & Law Firms
When: May 17, 2019
Where: Washington, DC
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What: PILMMA Internet Boot Camp
When: September 12, 2019
Where: New Orleans, LA
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