Keeping Your Site Stable During Google Updates
2019 saw a series of Google updates big and small, impactful and unaffecting. Many sites saw drastic changes in their rankings, traffic, and leads during this time, not all of the bad and not all of them good. But as with anything, even the small changes caused unrest in the SEO community.
Change is inevitable, so fluctuations in traffic should be expected whether or not an update has happened. That being said, there are measures you can take to reduce the influence updates have on your site. You can’t stop an earthquake, but you can make sure your furniture won’t fall on your bed while you’re sleeping.
Follow Best Practices
This should be relatively intuitive. Keep producing content that users find useful and Google finds relevant. By following best practices, you are showing Google that you are respecting their guidelines. Google likes that.
Organize Your Website
By properly organizing your title tags, meta descriptions, and headers you are telling Google exactly what is on each page on your website. This helps the search engine to properly categorize your content and provide it to the most relevant users. Simply keeping Google up to date with your website will help it maintain its traffic during updates.
Keep Your Finger on the Pulse
Things shift, sometimes at a glacial pace, sometimes extremely quickly. Take keywords: not too long ago, SEOs would pile keywords onto every page, taking into account every synonym and potential phrase. With AIs designed to determine user intent, exact keyword matches are no longer a priority. By keeping up with current events in the industry you are ensuring that you won’t be blindsided when updates reflect where the industry is naturally going.
No one knows what updates 2020 will bring, but the best way to be prepared for them is by keeping your website up to date and well maintained. If you think your law firm could use assistance in any of these areas, contact Mockingbird. We work hard to prepare for and manage changes from updates.