Welcome to our second “Bird Droppings” post, offering a roundup up recent articles relevant to legal marketing. Aside from a little Fantasy Football and College Football trash talk, our internal messaging is mainly for sharing our favorite SEO, marketing, and legal marketing content. It’s been a slower few weeks on the news side of things, but we’ve still found plenty of items worth reading and sharing. Check them out below!
SEO case studies, guides and news:
Do Google Posts impact ranking? A case study – A recent study by Joy Hawkins shows that frequently utilizing Google Posts may be a positive ranking factor in local searches.
No Manual Action? Don’t Submit a Disavow – More from Google’s constant fight against spam… If you have bad links pointing to your site, but don’t have a manual penalty against your site – you no longer need to submit a disavow file for those bad links.
Local SEO Guide published their Local SEO Ranking Factors Study for 2017!
Moving offices? Our local expert Dustin Curtis shares his experience moving an office properly online. <– Tooting own horn.
A great post on linkbuilding techniques by our friend, Ross Hudgins.
Get back to the basics with 10 SEO tips from Lawyernomics.
Legal industry related articles:
What Drives Clients to Love or Hate Their Attorney? – AttorneySync explores the question with a data-driven study.
Sorry to call your industry boring Legal, but most people don’t care about your content. Here’s how you can make your content not boring and give them a reason to care – Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]
Small Thanks with Google – A google campaign to get small businesses thinking about their online reputation and to encourage other clients/customers to participate in leaving Google reviews.
Yelp is seriously cracking down on review requests. If Yelp determines your business is systematically soliciting reviews, your business listing may get hit with a ranking penalty. Read about Yelp’s solicitation penalty here.
WordPress 4.8.3 Security Release – Security update released on Halloween preventing a vulnerability that may be introduced by some plugins and themes. This kind of security release is more important for sites hosted WITHOUT managed WordPress hosting like WP Engine. In fact our host – WP Engine rolled out this update automatically on Nov 1st. We love daily backups, host security measures, and automatic updates!
Did you find any of these articles helpful? Please share your thoughts with us in the comments below!