Bird Droppings: The first of a (mostly) weekly Legal Marketing/SEO links post series

There’s a lot of SEO news out there. The Legal Marketing landscape is constantly changing and the industry is talking about it.

At Mockingbird, we use a Slack channel to share useful resources, guides, and videos to keep each other up to date. We’ve created this Bird Droppings series to share these helpful links with you too!

First, some SEO/Marketing news:

Yext continues to add beneficial functionality for small business management. This latest update allows law firms to utilize Google My Business posts through the same tool we recommend for improving NAP accuracy and consistency. Create Google Posts Directly from Yext >>

We’ve been finding a lot of success with Google’s Call-Only Ads, AdWords is now recording some calls initiated by call-only ads and call extensions.

Search Engine Watch posted a great overview of what HTTP/2, how it benefits users and what it takes to set it up. The next step for law firms obsessed with site speed.

Just in case anyone missed this and you need another reminder – proximity is still the #1 local search ranking factor.

Get the recap and watch the “Google My Business Strategies and Ranking Factors Q&A” webinar featuring some of the brightest minds in local SEO.

Some miscellaneous extras:

We love Google Calendar and use it everyday. Google continues to push its’ Material Design principles across it’s most popular products. Google Calendar is getting an update Wednesday, 10/17/17, try it yourself.

In the wake of a series of recent hacking campaigns, Google will release “Advanced Protection” setting for Google Accounts.

We continue to perform an enormous amount of janitorial SEO work. We unfortunately, still need to share advice from Google’s Maile Ohye on how to hire (or not to hire) and SEO agency. Watch below:

 

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