Webinar Wednesday: Tools & Techniques to Analyze the Technical Infrastructure of a Law Firm Website
During this session, Mockingbird’s Kevin Gleason gives a behind-the-scenes tour of the tools and techniques we use to analyze the technical infrastructure of a law firm website.
Learn how to get your digital hands dirty with Screaming Frog, discover unintentional pages, isolate content on the cusp of performing, the limitations of ‘conversions’ within Google Analytics, and incorporate offline data into your overall technical KPIs.
Just as importantly, we’ll showcase how not to use these tools, how to identify their limitations, and not blindly be guided by erroneous, simplistic reporting systems.
Date: August 17, 2022
Time: 10:00 am PT