Local SEO rockstar, Joy Hawkins and I discuss Possum – the unfortunately named Google algo update impacting local SERP results. While we have seen Possum as a win for most of our clients – Possum seems to impact businesses in shared locations with multiple providers in the same categories. This includes practitioner listings. Listen along for more details and get a surprise opportunity to hear me defending FindLaw!
UPDATE: “the unfortunately named…..” – turns out this was coined by…… wait for it….. Joy and Darren (among others). Nothing like insulting your guest. My coworkers are enjoying my foot in mouth a little too much.
This is the biggest change in local since Pigeon back in 2014