Law Firm Branding: Why Should Your Firm Rebrand

In an earlier blog post titled, “What Is Branding?” our team member Branden outlines what branding means. Unfortunately, many law firms struggle with branding. In many cases, law firms created a brand years ago and haven’t gotten around to revisiting it since. The result? A dated logo, website, marketing collateral and/or a brand image that doesn’t fit the current agency’s personality.  Either way, there are plenty of reasons to consider branding or rebranding your firm.

1. Are you are getting fewer leads than in the past?

2. Are you are entering a new market?

3. Are you introducing significant new services?

4. Has your firm’s growth slowed or stopped?

5. Have new competitors entered the marketplace?

6. Does your visual brand look tired compared to the competition?

7. Do you struggle to describe how your firm is different?

8. Are you losing a higher percentage of competitive bid situations than in the past?

9. Has your firm changed significantly since you last adjusted your brand?

10. Are you struggling to attract top talent?

11. Have your customers changed significantly?

12. Are you trying to figure out how to take your firm to the next level?

Branding your firm, whether you’re revisiting, repositioning or starting from scratch, is a challenge that many law firms will eventually face. With the right plan and process, your firm can benefit immensely with a brand that will reflect your law firm’s identity for years to come.

Also, be sure to check out our eBook, What is Branding? It explains the basics of branding, what our process looks like here at Mockingbird and why you should invest in branding your law firm.

 

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