We wrote last week about the sales hype being drummed up for the new .law domains. Afterall, these babies are being advertised between $200 and $350 a year – a bit of a premium from the $14.99 you’ll get from GoDaddy. Afterwards the post, someone forwarded me an article from FindLaw’s Lawyer Marketing Blog “Understanding the New .law Domain.” Here’s FindLaw’s Mark Jacobsen’s take on the .laws TLDs (my emphasis):
From both a consumer and an SEO perspective, a verified, restricted top-level domain provides a level of confidence that you know who you are dealing with online. Which leads us to today and the .law domain.
Note that FindLaw claims about these restricted top level domains provide a level of confidence for SEO run 100% contrary to Google’s guidelines. From John Mueller (of Google):
Keywords in a TLD do not give any advantage or disadvantage in search.
…understand there’s no magical SEO bonus…
But if you are unconvinced and still think FindLaw might know more about Understanding the new .law domains than Google does, you can buy one from….. FindLaw.