This is the first marketing post I’ve written – granted it is in the guise of an analytical review – but let’s be honest, I’m showing off results here.
Every four weeks I report traffic growth numbers to my clients and I use those numbers to extrapolate an annualized growth rate. (I use a straight line forecasting – in simple math terms, if you averaged 5% growth during a quarter, your annualized growth rate is 4×5% = 20%.) Depending on the client, Atticus’ job is to exceed a 25-33% growth over pre-engagement traffic.
Through the end of September, Atticus clients are on track to more than double their traffic with a 103% annualized growth rate. Individual site performance ranged from -7% to 241%.
There are a few factors that contribute to this. First and foremost, I carefully select clients that I’m confident I can make a solid impact for. Ideal clients have either ignored their website or have worked with large legal focused SEO vendors who have been hammered by Google SPAM penalties. I flat out refuse to work with clients who have previously worked with one of the few good SEO vendors in the legal industry – as frankly, my improvements on a site that is already well maintained will be small. Secondly, I work first on those tactics that will deliver the biggest bang for the investment – ideally, this is a technical tweak that has an immediate, large and persistent impact on traffic. (See an technical fix example here.)
If you are still reading my marketing puff piece, thank you – as David Lobdell said:
“He who tooteth not his own horn, same shall remain in a state of untootethness.”