Why We Didn’t Send Holiday Gifts
Like most Americans, I’m enjoying putting 2020 firmly in our rearview mirror. Having said that, last year was particularly kind to Mockingbird – we developed capabilities significantly, (most) of our clients outperformed expectations, and Mockingbird staff upgraded significantly. We ended the year on very solid financial footing. The dissonance of economic calamity for millions of small business owners and their employees coinciding with a soaring stock market has hit me particularly hard this year. Mockingbird has been among the fortunate.
So in December, instead of sending out a typical Seattle themed gift basket or schwag festooned with the (awesome) Mockingbird logo, we’ve made a donation to a food pantry near each of our largest clients. We did well enough last year that this isn’t just a token gesture and I’m deeply grateful that through our clients, we’re able to make a difference in the lives of many Americans who really need the help right now. Our contribution from snowflakes from Seattle to bubble up economics instead of the trickle down economics; which clearly hasn’t served those in greatest need.