LSAs & 7 Metrics You Aren’t Thinking About (But Should Be)

Local Service Ads (Google Screened)

Google Screened is a new, aggressive advertising unit put out by Google that shows at the very top of the Search Engine Results Page. During this session, Conrad Saam will cover requirements for Google Screened, review the process for getting approved, expose some of the (many many) issues lawyers have faced in getting these ad units pushed through and uncover the early data coming out of Campaigns that are currently active. We’ll review the unique elements around Google Screened, including practice area breakdown, the new Pay Per Lead model and the evolution towards a bidding marketplace.

7 Metrics you aren’t thinking about (but should be)

Most attorneys run their businesses like law firms, but successful attorneys run their businesses like businesses. Why is your competitor’s firm consistently winning more leads and making more profit? They are focused on the metrics that matter. In this session, you will discover the key metrics you must address in order to grow.

Don’t know the difference between an MQL and an SQL? Most lawyers don’t, but you will. Law school taught you how to think like a lawyer, let Conrad Saam teach you how to think like a successful business owner.

Location: Virtually Hosted Through SBAND

Date: February 19, 2021

Time: 10:00 am - 11:00 am PDT

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