You’re Doing It All Wrong; Common Law Firm Marketing Mistakes
Lawyers frequently work really hard…. on the wrong things. During this session we reveal many ways in which lawyers waste time and money chasing the latest technical shiny object while ignoring tried and true (and frequently cheap) marketing tactics. We cover metrics that have a business impact (and those that should be ignored). Finally, we review those differentiators among major marketing tactics that push some firms to success while others founder.
Date: March 14, 2023
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