Ohio State Bar Association – Solo and Small Firm Marketing Bootcamp

8:30-9:00 Google
During this session we cover the four primary channels (Organic, Local, LSAs and PPC) through Google – and highlight the key differentiators required to win in each of those channels.
9:00-9:30 NOT Google (Dark Social)
Almost every law firm has a proactive Google strategy, which has become so competitive and costly in many cases that smaller firms can’t compete. During this session we cover Dark Social – a lesser competitive (and financially costly) marketing channel perfectly primed for small firm success.
9:30-10:30 Intake Awesomeness: Intake Management Software, Performance Benchmarks and Accurate Marketing Channel Reporting
Intake is the lifeblood of every consumer facing law firm – fail here and all of your marketing efforts are a complete waste of time. During this session, we go deep on the infrastructure that can massively improve your intake game. Learn about Funnel Velocity (and how to measure it); the importance of duplicate source attribution fields, and how to use technology to score the calls of your intake staff – either an in-house front desk, or a third party answering service.
10:45-12:00 29 Things Legal Marketers are Doing with Technology
Aggressively growing firms leverage the cutting edges of technology to fine tune their marketing growth engine and eat up marketing share from those watching on the sidelines.  Learn advances in automation – deeper reporting accuracy – improve conversion rates with creative financing – customized customer experiences – 1:1 video based email – replacing intake data entry – content strategy analysis – marketing data integration – and the importance of both self-reported and automated marketing channel attribution modeling.
We finish with a very very open ended Q&A Session.

Location: Ohio State Bar Association - Columbus, OH

Date: May 10, 2023

Time: 9:00 am - 12:00 am EST

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