SEO for Law Firms That Don’t Think They Need It (AFTERNOON)
*UPDATE* Due to the current health crisis, many of these events will now be held virtually or postponed indefinitely. Our conference, BEDLAM, for example has gone entirely virtual. Take advantage of these opportunities to keep learning as marketing may be more vital now than ever.
The web is becoming increasingly relevant to mid and larger sized law firms that traditionally (and still) rely on professional word-of-mouth and offline reputation to drive business.
While the web may NOT be the primary generator of new business success for more established, larger, and corporate firms, it is increasingly being used for thorough vetting of those offline referrals. And because of the surprisingly under-competitive nature of the web for larger, more corporate firms, there is a shrinking time window in which to capture these opportunities.
Key takeaways from this session include:
- Leveraging the web to deliver an outstanding experience for offline referrals to vet both the firm and individual attorneys
- Evaluating the strength of a firm’s site vis-a-vis the competition.
- Learning best practices for managing the online presence of firms with multiple office locations.
- Understanding how to leverage multiple legacy domains (blogs, rogue employee websites, etc.) to maximize the value for the firm.
Location: Varnum LLP Bridgewater Place 333 Bridge Street NW Suite 1700
Date: March 24, 2020
Time: 11:30 am - 1:00 pmRegister