Avvo has done really well with email marketing – and they are very good at using email to drive business to their advertisers. And I just received a great email from Avvo that reinforces that point oh so very visually:
So – Heidi’s direct contact information shows up not only directly in Avvo’s search results pages, but also in their follow-up emails. Would this tip the scales in favor of contacting Heidi over Stephen? Not sure…. but if I was reading this on my phone, and speaking with an attorney was just a click away. At $50, if you have reasonable volume of views on Avvo, that may be some $ well spent.
Full Disclosure here: I still hold a bundle of early stage Avvo stock.