Minnesota Bar Association: Everything We Know about Google Screened for Lawyers
Google Screened is a new, aggressive advertising unit put out by Google that shows at the very top of the Search Engine Results Page. During this session, we’ll cover requirements for Google screened, review the process for getting approved, expose some of the (many many) issues lawyers have faced in getting these ad units pushed through and uncover the early data coming out of Campaigns that are currently active. We’ll review the unique elements around Google Screened, including practice area breakdown, the new Pay Per Lead model and the evolution towards a bidding marketplace.
Date: October 22, 2020
Time: 10:00 am PDTMore Information