Is Google My Business Sending People to your FAX Machine?

Google My Business may be accidentally displaying your fax number as your phone number. I now have three data points from three different firms over the past week in which the fax number is being prominently displayed as the phone number. This is especially damaging for branded queries which typically return the knowledge graph (including the phone / fax number).

Here’s a very real, worst case scenario:

“Harry, you should call Bill Smith, he’s a great lawyer.”

Harry looks up Bill Smith on his laptop, sees the Knowledge Graph, dials Bill and gets the horrendous fax connect audio. Harry makes a split second decision that if Bill can’t figure out his own phone number, then there’s no way Harry is going to put his legal future in Bill’s seemingly incapable hands. Harry, goes back to Google and looks for a new lawyer.

It’s a simple check – run a query for your law firm’s name in Google. Then your name. See what phone number shows up and actually dial the number to verify it’s going through to your front desk. Then check Yelp (yes Yelp), Bing, Avvo, and other directories.

I’m not sure exactly why this is happening – highly possible spiders are running through sites and erroneously identifying fax numbers as phone numbers. Suffice to say – assume it’s broken and verify that your phone number isn’t delivering an annoying beeeeeeeepppppwhiiineclangclang to prospective clients.

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