Dark Social

If you think dark social means changing your screen color to “night mode” then this session is for you. 

Dark social refers to the sharing of online content through private, non-trackable channels such as messaging apps, email, and closed social media groups. While it can account for a significant source of web traffic, it’s incredibly difficult to measure.

In this session, learn how to:

• Leverage dark social to amplify your authority and trust
• Create a referral pipeline through private and non-trackable channels
• Associate quality and value to the effort invested and leads attributed to dark social

By the end of this session, you’ll know how to encourage testimonials and create a whole new referral program through channels your clients are already using!