Dark Social

If you think dark social means changing your screen color to “night mode” then this session is for you. 🕶️
Dark social refers to the sharing of online content through private, non-trackable channels such as messaging apps, email, and closed social media groups. While it can account for a significant source of web traffic, it’s incredibly difficult to measure.
In this session, learn how to:
  • Leverage dark social to amplify your authority and trust
  • Create a referral pipeline through private and non-trackable channels
  • Associate quality and value to the effort invested and leads attributed to dark social
By the end of this session, you’ll know how to encourage testimonials and create a whole new referral program through channels your clients are already using!


Date: October 9, 2023


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