MTMP – Google’s Revolutionary Search Generative Experience

Google’s Search Generative Experience, announced at Google.IO on May 10th is exactly that.  From my perspective this is the most radical change to search in more than a decade.  If it sticks (and I have no reason to think it won’t), SGE is a fifth marketing channel crowding the SERPS, with it’s own algorithms, nuances and competitive realities to compete in.  LSAs, the current darling sitting atop the SERPS will be, at best, pushed down, or disappear entire – note that in the beta we’ve played with LSAs have disappeared in the interface with SGE is present.  Organic listings will be further deprecated and zero click queries will explode, robbing traffic (although less so on conversions) from every single website.

Location: The Bellagio

Date: October 10, 2023


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