Hiring: NON COLLEGE GRAD For High Tech Marketing Apprenticeship
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June 4, 2019
Mockingbird is opening up our Marketing Manger job to someone who hasn’t spent 4 years and a small fortune attending College. The Marketing Manger is an entry-level role designed to transform recently minted College graduates into highly effective tactical online marketers over a 12-36 month period.
I’ve become increasingly convinced that key to success for our clients and therefore my agency, is hiring the right people and providing them with a heavy focus on ongoing training and support combined with the real world, trial by fire reality that is impossible to experience among the vaunted ivory tower of higher education. It has nothing to do with my employee’s alma mater or even their degree. This perspective has been strengthened when I interview business school undergrads – 90% of which can’t calculate a simple ROI.
The reality is that a College degree is simply a marker, albeit a poor one, of the potential in a candidate. And that potential (at least for us) is much more determined by an individual’s analytical curiosity, innate professionalism, genuine nerdiness, and a proactive out-of-the box thinking.
At Mockingbird, our Mission is to “vastly improve the lives of our employees and clients (in that order) through exceptional marketing.” There is no reason that Mission shouldn’t embrace those without the luxury of a College degree. Special consideration for military veterans trying to enter the civilian workforce.