Smart lawyers know that the only reason agencies utilize a proprietary website platform is to systemically tie law firm clients to them. Just like a long term contract, a proprietary website platform binds the law firm to their agency due to the extremely high switching costs involved in changing vendors.
Conversely, smart lawyers know that deploying their website on a well-coded WordPress site puts them in control instead of their agency. They can pick and choose from tens of thousands of agencies and consultants well versed in WordPress technology instead of relying on a vendor who knows they can’t leave.
Smart lawyers know that WordPress works better and that the costs of employing a cadre of developers to maintain every changing technical web standards is so high that proprietary platforms can’t keep up. They’ve researched studies that show how WordPress outperforms proprietary platforms – in our example, 44% better.
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