Ranking Reports (email exchange outlining the uselessness thereof)
First the Backstory: We have a particularly prickly client in the car accident space who started with a pretty big mess and we’ve been doing some janitorial SEO for them for roughly a year. The client has been aggressively courted by another agency (who will remain nameless) during our entire tenure, via emailed doomsday ranking reports (that the client forwards to me):
May 5: I wanted to send you your current ranking reports for the major cities in XXXXXX. Please take a look at them when you can and call me when you are ready to discuss them. I am going to have to send you 3 separate emails because of the attachments, so I apologize in advance for cluttering your inbox
August 18: There is another lady in my office marketing XXXXXX accident as we speak. Can I expect the signed agreement back today so I can get you up and running?
August 21: Let me know which cities you want to start off with and I will send you out the proposal so you can read it and view our written guarantees.
October 26: I have attached your current ranking report to this email. You are nowhere to be found on Page 1 anymore. Are you ready to remedy this yet?
Not our style to be so aggressive; but I’m a big boy. More importantly, it gave me an opportunity to go back to the client and show how actual business results don’t correlate with ranking reports. My email exchange with the client from the latest doomsday ranking report is below.
what do u guys make of this?
It confirms the uselessness of ranking reports.Your organic traffic is up 16% since his last “report”. Your business from organic has more than doubled since his last “report”. Your local traffic is up 27% since his last “report”. The specific terms in this “report” that you “aren’t ranking for” are centered around car/truck accidents. Yet over the past 30 days, 5% of your traffic enters your site on pages about car and truck accidents and you’ve appeared in queries including truck car or auto over 3,000 times.Your impressions on Google searches are consistently increasing – over the past 90 days you are up roughly 50% (see graphic below.)Oh – and below is a list taken from Google’s own reporting on your site over the past 30 days that shows queries for car, auto or truck in which you’ve actually appeared on the first page of search results. (And remember – these results are fluid and personalized so you won’t be able to replicate exactly what their reporting shows, but….)
truck accident attorney XXXXX XXX XXXX truck accident lawyer XXXXX truck accident lawyer XXXXX hills truck accident lawyer car accident lawyer XXXXX XXXXX car accident lawyers car accident injury lawyer XXXXX hills car accident lawyer XXXXX car accident lawyer truck accident attorney XXXXX lawyers for car accident truck accident attorney XXXX XXXX XXXX car accident attorneys XXXXX car accident attorney car accident injury attorney truck accident lawyer XXXXX hills attorneys for car accidents car accident attorney XXXXX hills XXXXX truck accident lawyer car accident attorney XXXX XXXX car lawyer car injury lawyers XXXXX XXXXX XXXX car accident attorney truck accident attorney XXXX XXXXX truck accident attorney XXXXX truck accident lawyer XXXXX hills car accident attorney truck accident attorney XXXXX hills truck accident lawyer XXXXX XXXXX truck accident attorney car accident lawyer XXXXX car accident lawyer car accident attorneys car accident car accident lawyers XXXXX car accident near XXXXX XX truck accident attorney XXXXXX car accidents lawyers trucking accident lawyer XXXXX county car accident lawyer car accident lawyers XXXXX county mi car accident attorney XXXXX county mi XXXXX county car accident truck accident attorney XXXXXX XXXXXX car accidents attorney XXXXXX county car accident car accident attorney XXXXXX car accident attorney XXXXXX truck accident attorney XXXXXX XXXX county car accident XXXXX county car accident
thanks i think this means they r full of shit. evan will be helping me with my ads now so i don’t go jumping in bed with every scum bag operation that sends me what looks like the next coming of our savior
Coudn’t have said it better myself. Beware anyone who offers guarantees OR ranking reports. And be double aware of anyone citing both.