Introduction to Dark Social with Richmond ALA
Join me and the Richmond ALA for a virtual session.
Discover how Social Media marketing (really) works. Learn how to leverage your offline community engagement through the network effect of technology to transform your city or town into a large, enthusiastic, genuinely affiliated referral source. Sit back and watch short Case Studies of lawyers who are growing their practices through Dark Social to either replace or augment their local advertising campaigns. During this session we explore the limitations of attribution models in evaluating Dark Social as a marketing channel and highlight the importance of recording multiple attribution channels.
Date: November 16, 2023