Why Your PPC Landing Pages Should Be Part of Your Website

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In the world of legal marketing, we see a general push from our clients to have more than one website. We constantly see law firms with a website for each practice area, or, in this case, separate websites for general use and PPC landing pages. So we reopen the age-old debate – should your law firm have more than one website, specifically for PPC vs non-PPC purposes?

Separate domains for PPC landing pages

When running PPC campaigns, we’ve heard the experts urge us to have landing pages that are relevant and specific to the content mentioned in your add. But how to you integrate that content into your existing site, if it’s not there already? This dilemma becomes increasingly difficult when you are running more and more PPC campaigns – where do you put these pages?

An answer some are turning to – separate domains. For example, these sites below. On the left is the law firms “normal” website, on the right, their PPC website.

lemonlawexperts website screenshot
Main site at lemonlawexperts.com
lemonlawcars1-website-screenshot
PPC landing pages site at lemonlawcars1.com

Is this a good idea? Our stance, no.

Four Reasons to Have One Website for Your Business

  1. Google says so. Google does not like duplicate content. It has said so here. And if you weren’t convinced, Google releases algorithm updates like Panda that beat sites with duplicate content into a pulp. By having two websites discussing your law firm and a specific area of practice (lemon law, in this case) you’re bound to have nearly identical content. There is only so many ways you can say “we will help you with your lemon law case.”
  2. You’ll get more traffic. Having two websites is means you’re self-cannibalizing your traffic. Business school beat “synergy” into me – the idea that 1 + 1 can sometimes equal 3. The same concept applies here. Sure, you get traffic on your main site. And you get traffic on your PPC landing pages site. But chances are, if you consolidated the two, you’d get more traffic than the sum of them separately. And more traffic -> more clients -> more money -> happy you.
  3. Improve your ROI. The more websites you maintain, the more money you spend. You need to buy each additional domain, pay for hosting,
  4. Better user experience. Imagine this: your car sucks, desperately you do a Google search for a lawyer. You click a brilliantly constructed ad, and get taken to a site relevant to your search query. It’s all good so far. But then, you, the not-dummy you are, decide to poke around this site. Sure, there’s some content, but it seems weak. So you leave this crappy website because it doesn’t quite seem legit.

Consolidate Your Websites and Live a Longer, Happier Life

Seriously. Just do it. You’ll save money, probably see an uptick in traffic, and build some karma in the Google Gods book.

A Beginner’s Guide to URL Redirects

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Picture this hypothetical website disaster: You are completely overhauling the website for your law firm. You switch domains, implement a beautiful redesign, and migrate all the content from the old site to the new one. One week after launching your new site and pulling the plug on the old one, you notice your traffic has dropped off a cliff and you’re not getting any calls.

The decrease in traffic is probably because some of your old pages no longer load. This causes 2 significant problems for your website.

  1. When a page is removed, all the authority it has built up is wasted. On the other hand, new pages don’t have any authority, even if you intend for them to replace old ones. If you don’t let search engines know which of your pages are replacements, they’ll treat those pages like strangers, giving low rankings and little traffic.
  2. Prospective clients who visit your site by following a link somewhere on the web won’t want to pick up the phone if that link leads to an error page (or nothing at all). Even if you’re getting a significant amount of traffic, broken pages will prevent that from turning into leads because users are more likely to bounce off your site when they land on a page that doesn’t tell them anything.

Thankfully there is a way to avoid these kinds of traffic-killing disasters. We do this by using URL redirects.

Example of a 404 page
This is what a 404 page looks like on our website. If you landed here while browsing or clicking a search result, would you want to pick up the phone right now? Probably not.

What are URL Redirects?

A URL redirect is an instruction for computers that tell them a webpage has been moved from its old address to a new one. When a computer (such as a prospective client’s PC, or Google’s web crawler, etc.) visits a page with a redirect, it will be automatically sent to the new destination instead of their old page.

This is valuable for users who are attempting to visit a page that has been moved or deleted. Normally a page that doesn’t exist would show an error such as “404 File Not Found”. However, with a redirect you can instruct computers to automatically load the new location of your page, or a related page instead. Now instead of losing a prospective client because you sent them to a blank page, you increase the chance that someone will engage with your site and subsequently contact your firm.

Redirects can also help your performance with search engines. If an old page has built up authority with search engines (in English: a lot of people link to it) but then one day it disappears, you’ll lose all the “link juice” that page provided to your site. Setting up a URL redirect will point search engines to a real page, preserving most of the authority you garnered with Google and keeping your traffic healthy.

Results of URL redirects
When you use redirects, any computer that visits your old page will get directed to your new page instead.

Building Blocks of a URL Redirect

While the concept of a URL redirect is constant, the tactical implementation changes for different websites. You might have to declare your redirects on every page individually, put them into a single file, or work with your host’s custom system. Because there is a vast number of ways to set up URL redirects, a comprehensive guide on the topic is outside the scope of this article.

However, there is some common ground for redirect implementation. No matter where or how you implement a redirect, you will always use 3 key pieces of information. Those pieces are:

  • Source
  • Destination
  • Type
Basic redirects: source, type, destination
The building blocks of a redirect. It’s like legos, except on the internet.

Source

The source is the page you don’t want users to see. To write out the source, take the web address that you no longer users to visit, and remove the domain along with everything that comes before it. For example, if we were implementing a redirect with the source:

https://mockingbird.marketing/some-deleted-page/

The domain of our site is mockingbird.marketing, so we remove it and are left with this:

/some-deleted-page/

This would be our source, and we would write that down.

Destination

The destination is the (live and working) page you want to send users towards. Declaring this is as simple as writing down the web address of the desired page. If we were implementing a redirect with the destination

https://mockingbird.marketing/new-page-location/

Then we would just write that.

Type

Redirects come in 8 or 9 types and each one has a different technical reason why it will be used. However, you can learn 2 redirects and use them essentially 100% of the time. These have status codes and nicknames, both of which are good to know:

  • 301 – “Permanent”: This is the ‘normal’ redirect, and it should be your go-to option. A 301 redirect does everything we talked about above.
  • 302 – “Moved Temporarily” or “Found”: A 302 redirect is very rarely used. It works as expected most of the time, but search engines ignore 302 redirects for the purposes of assigning authority. Use 302 redirects only if you plan on using them temporarily, like if you need to do website maintenance.

Regular Expressions?

Sometimes you may have to redirect a lot of pages at once. Instead of writing every redirect separately, you can make a “bulk” redirect. For example, if we were migrating from an old website:

https://pelican.marketing/

To our current one (“mockingbird.marketing”), and every single page on the old site was the same except for that domain. We might write a source like this:

^/(.*)/?$

And our destination would be:

https://mockingbird.marketing/$1/

Regular expressions are technical, and using them incorrectly can break your site. They’re beyond the scope of this article, but if you want to learn more about regular expressions then you should check out the Resources section below.

In this post we talked about how URL redirects can save you from a possible disasters by engaging viewers and preserving traffic from search engines. We looked at redirects on a basic level, and what information to start gathering when you want to create your own redirects. Proper use of URL redirects can keep your web traffic (and your bottom line) safe.

Resources

If you want to learn more about regular expression and URL redirects, here are some resources that we’ve found useful.

  • webconfs.com has a list of ways to declare 301 redirects in different languages or by using htaccess files. These are some of the different tactics we mentioned earlier.
  • Moz has another good description of redirects, along with instructions for implementing 301 redirects in Apache.
  • Dave Clements of DoItWithWP has a simple introduction to regular expressions (about as simple as it can get).
  • WPEngine has a list of common syntax used in regular expressions, along with examples.
  • RegexPal lets you test if your regular expressions work. In order to use it properly, you will also have to treat all forward slashes (looks like this: “/”) as special symbols like “^“, “$“, “.“, and “?“.

Basic Schema for Attorneys

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Have you ever seen a search result that comes with a little extra?

Sitelinks and knowledge graph rich snippets
The first result for “Mockingbird Marketing” has 6 other links in addition to the homepage. On the right are our address, phone number, and business hours.
Post date rich snippet
Blog posts show the date they were posted on the left-hand side before the text in the search result.

These “extra” pieces of information are called rich snippets, and appear when Google decides information is important enough to display directly in the SERPs. When rich snippets from your site appear in search results, they take up more space (blocking out competing search results) and increase the likelihood that a user will click to your site.

Google gets the information for this by looking at your site and identifying the important pieces. While it has been pretty successful, it’s best to help Google notice your website as much as you can. We do that using structured data, essentially a way of flagging information as important (“LOOK AT ME! I AM THE ADDRESS!”).

Schema Starter Pack

Google has documentation on what kinds of structured data it supports, but most categories aren’t applicable to attorneys (such as recipes and software apps). Three of these apply to lawyers, and we’ve included templates for them as part of a Schema “starter pack” that you can copy over to your website and fill in.

Legal Service

This displays your business information to Google and identifies you as a legal service. This is the most important piece of Schema to use. If you get anything from this blog post, it is that you should use Schema for your business information.

Previously this was the “Attorney” category, but now the official name is “LegalService”.

<div itemscope itemtype="http://schema.org/LegalService">
   <span itemprop="name">YOUR LAW FIRM NAME</span>
   <div itemscope itemtype="http://schema.org/PostalAddress">
      <span itemprop="streetAddress">YOUR ADDRESS</span>
      <span itemprop="addressLocality">YOUR CITY</span>,
      <span itemprop="addressRegion">YOUR STATE</span>
      <span itemprop="postalCode">YOUR ZIP CODE</span>
   </div>
   <span itemprop="telephone">YOUR PHONE NUMBER</span>
</div>

Event

If you are attending, speaking at, or hosting an event.

<div itemscope itemtype="http://schema.org/Event">
   <span itemprop="name">EVENT NAME</span>
   <span itemprop="image">EVENT IMAGE</span>
   <span itemprop="url">WEBPAGE FOR YOUR EVENT</span>
   <span itemprop="description">EVENT DESCRIPTION</span>
   <span itemprop="startDate">EVENT START DATE</span>
   <span itemprop="endDate">EVENT END DATE</span>
</div>

Videos

Marking up videos helps Google understand what information is associated with a video, and can help your videos show up in search results.

<div itemscope itemtype="http://schema.org/VideoObject">
   <span itemprop="name">VIDEO NAME</span>
   <span itemprop="about">VIDEO SUMMARY</span>
   <span itemprop="embedUrl">VIDEO URL</span>
   <span itemprop="dateCreated">DATE CREATED</span>
</div>

Resources and Further Reading

If you’re interested in expanding your knowledge of Schema, you should look into some other categories and check out some of the tools we’ve found useful.

 

 

How do you use Schema? Have any success stories? Let us know in the comments!

Why You Shouldn’t Let a PR Agency Run SEO

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Seems like an obvious title, but at least one Personal Injury firm in LA apparently needs this heads up.  About 5 years ago, I wrote a post for Search Engine Land about the value of good PR for linkbuilding.  The fundamentals remain true today and I can’t stress enough how good PR, working in tandem with smart linkbuilding can score big time for law firms.

But….

Unfortunately, every man and his dog is getting in to the legal SEO business – frequently to the detriment of their own clients.  Social Media gurus, networking mavens and today…. PR “professionals”.

From LinkedIn email today:

Conrad,
I’m working with an LA-based lawyer and wanted to run a cross-promo idea past you. Let me know if I can send you some info.

-Veronica

OK. I’ll bite….

sure – give me a call 206 486 2087 Conrad

Reply:

Hi Conrad, Thanks for LinkingIn. As I mentioned, I am working with a Los Angeles personal injury law firm. We are looking to collaborate with firms you represent to cross promote blog posts with the goal of increasing both of our online visibility. Below is a brief overview. Let me know if you are still rep-ing lawyers and if this interests you. Thanks, -Veronica

CROSS-PROMOTION OVERVIEW SUMMARY: A Los Angeles personal injury law firm is looking to partner with law firms you represent to help build online visibility for both firms.

HOW IT WORKS: We would mention “your firm” and link to your website in one of our blog posts or feature a “guest post” by your firm and link back to your site. In return, we ask that you do the same.

WHY: Peer recommendation, third party acknowledgement and “soft “referrals can build firm recognition with the intent of increasing our respective client base. Since we are in different states, this partnership will allow us to cross-promote without competing for potential clients.

GOAL: To acknowledge each other online, linking back to each other’s sites.

Uggg.  My reply:

So – you are interested in endorsing firms you’ve never worked with and ignore that what you are proposing is most likely going to incur an SEO penalty if done at scale?

I also sent Veronica to Google’s Guidelines about reciprocal links and just so you don’t have to read through:
  • Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links

Don’t get me wrong – PR can be amazingly valuable for SEO.  But not like this.  I’ve invested hundreds of thousands of dollars of lawyers’ marketing investment unravelling backlinking schemes like this that have decimated law firms business.  Hopefully by reading this you’ll never have to spend those dollars with us…. unless you happen to be a certain LA based PI firm… we’re here to help.

Google Core Algo Update this Past Weekend

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Looking for patterns in web traffic for law firms between November and February is extremely hard given the natural fluctuations drop in lawyer interest that occurs over the holidays and the spike that occurs in January (and for divorce – sadly around Valentine’s day).

It just got harder.

Google confirmed that a core ranking algorithm update was pushed out over the weekend.  SEO nerds around the world are calling this “massive”.  Of note – this is NOT Penguin related.  So strap in, check your GA numbers and see what the impact is to your business.
John

 

Best Free Legal Directories: 2016

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There are thousands of legal directories out on the web and more popping up each day. Some are awesome and some are atrocious. In this post we’ll focus on what Mockingbird has deemed as the best free legal directories from 2015.  Why best?  Because they deliver … clients, or search authority that delivers clients.  But mostly… clients.

First, let’s review 4 compelling reasons every lawyer should be actively creating listings on these sites.

  1. Clients – As with any marketing effort, your end goal is to gain more clients at a lower cost. It doesn’t get easier or more cost-efficient than acquiring a new client through a free listing on a third party website.
  2. Citations – When Google sees citations for your business showing up consistently across the web (same name, address, and phone number), the more inclined Google will be to serve up your business in localized search results.
  3. Links – It’s all about the links baby! Linkbuilding is one of the most daunting tasks we face as SEOs. Directory listings are the lowest hanging fruit in terms of legitimate linkbuilding. (Be careful though, low quality links can do my harm than good.)
  4. Directory sites dominate – More often than not, legal directories command much of the real estate in SERPs (search engine results pages). The screenshot below shows results for the search query “Nashville Divorce Lawyer” – notice how 4 of the 7 results show are for directory sites rather than individual firms? If you don’t have a listing on the sites that are consistently dominating search results, then you are missing out on a lot of eyeballs and potential clients.  We’ve been saying for years that this is going to change… and we’ve been wrong year after year. So play the directory game, because they are already winning.

Nashville Lawyer Search Query

Best Free Legal Directories – Ranked by Mockingbird

Below are Mockingbird’s favorite free sites ranked by our (incredibly official) Birdie Rating that accounts for things like: ease of use, whether or not the link is followed, competitiveness, and search presence.

Avvo

Birdie Rating 5
Link: No follow
Why we like it: Industry leader; attorney endorsements; continually does well in the search results.  Unfortunately Avvo’s removed the follow link on your profile a few years ago; but you can still drive business with a robust profile and/or aggressive engagement in their Q&A section. (Oh – and Conrad used to run their marketing back in the day when it was just the speck of an idea.)

Justia

Birdie Rating 5
Link: Followed
Why we like it: ROT (return on time) is maximized – along with a link from Justia, you also get a listing in the Oyez directory and in Cornell directory.  We also love their founder, Tim Stanley, who is mad-scientist-smart about all things legal marketing and the original founder of ehmmmm… FindLaw.

Lawyer Legion

Birdie Rating 4
Link: Followed
Why we like it: Ties to NORML and NCDD so it’s especially great for DUI lawyers

Lawdeeda

Birdie Rating 4
Link: Followed
Why we like it: Strong link; non-competitive; we love the founder Brint Crockett who has done more than his share to expose legal marketing chicanery.

 

Lawyer Central

Birdie Rating 3
Link: No followed
Why we like it: User friendly

Findlaw

Birdie Rating 2
Link: Followed
Why we like it: High authority site offering a strong link (listing bonus includes free calls from commission-driven sales people in perpetuity)

Martindale Hubbell

Birdie Rating 2
Link: No link – citation only
Why we like it: Uses birth date as safeguard against manipulation and spammy tactics; strong domain that consistently performs well in legal search queries

Popular Membership-Based Legal Directories

Listed below are niche practice area sites that require paid memberships and/or an application for acceptance into the directory. 

Bankruptcy:
nacba.org

Consumer Advocates:
naca.net

Criminal/DUI:
ncdd.com
aapda.org
norml.org
nacdl.org

Elder Law:
nelf.org
naela.org

Employment:
nela.org

Family Law:
nacchildlaw.org
aaml.org

General:
nlg.org
bestlawyers.com
superlawyers.com

Immigration:
aila.org

Mediation:
attorney-mediators.org

Trial:
thenationaltriallawyers.org
nlg-npap.org

Trust & Estate:
actec.org
naepc.org

Looking Ahead

It’s a new year; do yourself a favor and take a few hours out of your weekend to create listings in the above directories.

If you would like to see the slide deck from Mockingbird’s webinar, view the recording, or just say hi, please feel free to email me directly.

HTML Sitemap: Creating in WordPress and Their Importance

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What is an HTML Sitemap? An HTML Sitemap is a page on your website with links to every single page of important content on your website. Any pages on your site that can be indexed by search or are navigable from your menus should be linked to by your sitemap page!

But I already have an XML Sitemap! An XML Sitemap is purely for search engines, and all of the pages you submit via XML are not guaranteed to be indexed. XML Sitemaps are of no use to your end user. They are made for robots and look like they are made for robots. See ours here.

What Does an HTML Sitemap Look Like? A simple list of important pages with links to each one. Check out our Mockingbird Marketing sitemap page!

Why Your HTML Sitemap is Important

All of the content on your site should be navigable with clicks. But, some of your really old blog posts or deep pages may take quite a few page links and clicks to reach. When you create an HTML Sitemap page and place that page link in your footer, you provide links to all the important content on your site within 2 clicks! This is useful for visitors and the search engines alike. It may increase the likelihood of that old, yet important content, being indexed by search. All of this increases the chances of people finding your website and content through search.

This video may be a few years old, but Matt Cutts explanation still rings true, see below:

It’s unclear if HTML sitemaps are still a major SEO force/factor…. However, they are easy to create and possibly useful for search and users, every site should have one.

How To Create Your WordPress HTML Sitemap: Our Favorite Solution

WordPress has thousands of free and premium plugins available to do anything under the sun on your website. Some plugins we love make certain SEO tasks a breeze. We use WordPress SEO by Yoast to do all sorts of on site SEO tasks, like creating XML Sitemaps. That plugin has amazing functionality, but is missing an HTML Sitemap generator. And trust me, you don’t want to manually create an HTML sitemap. This would require creating a link to every page on your website, and adding a link every time you create a new page.

That’s why we use this amazing plugin – WP SEO HTML Sitemap. It integrates with your Yoast XML Sitemap settings, but does not require Yoast to function. With Yoast, this HTML Sitemap plugin will create one link to every page on your website that exists in your XML Sitemap. You should already have your XML Sitemap configured to include all indexed, important content on your site.

Steps to Setup your HTML Sitemap Page:

  1. Install the plugin on your WordPress site.
  2. Create a page titled “Site Map”.
  3. From your site’s WordPress admin screen, hover over “Settings” and click “SEO HTML Sitemap”.
  4. Settings:
    1. Sitemap Page: Select “Site Map”.
    2. Location on Page: Select “After Page’s Content”.
    3. Disable Plugin’s CSS?: Select “Disable the CSS Styles”. This will disable the column setting. Hint: you don’t want to load unnecessary extra css resources on your site.
    4. Link to XML Sitemap: Select “No, Don’t Link to the Sitemap XML”.
    5. Credit Link: Select “Don’t add”. Sorry Plugin Author..
    6. Hit “Save Changes” button.
  5. Add a link to your new HTML Sitemap page in your websites footer.
  6. You’re done!

See how easy that was? A few quick steps to increasing the quality of your website!

Easy Button

2015 – The Year That Was

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First off – We wish you the best in all that you do in 2016 – Happy New Year!

Thanks for following us here at Mockingbird! As we look forward to the future, we wanted to also present you with some of our most popular blog posts from the past year.

As a reminder: You likely only need one domain name. If that one domain happens to be www.practice-area-your-city.com then good for you. You don’t need the neighboring town(s).

https://mockingbird.marketing/attorneys-need-stop-buying-domains/

We also dove into what you should be paying for legal websites, hosting , registration, and professional marketing services.

https://mockingbird.marketing/how-much-legal-website-cost/

According to Google, doorway pages “…are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple pages in user search results, where each result ends up taking the user to essentially the same destination.” If this sounds like pages on your site, read more to see why you should get to removing them now.

https://mockingbird.marketing/say-goodbye-to-doorway-pages/

As I mentioned above, you probably only need one domain name. in 2015, new .law top level domains were released. Read the article below to see why you can save your money on this one.

https://mockingbird.marketing/foolish-lawyers-lining-up-for-law-domains/

We also had a great piece that discussed six great ways to get your site and content in front of your target audience. This fantastic piece has a lot of amazing information, so be sure to check this one out.

https://mockingbird.marketing/6-content-marketing-tactics-for-lawyers-that-actually-work/

In 2015, Google let everyone know that Mobile-Friendliness will become more and more important. The future is here, and mobile views have surpassed those one desktops. If you haven’t already switched to a mobile optimized site, you should be concerned.

https://mockingbird.marketing/google-mobile-friendliness-ranking-factor/

Have a great 2016, and stayed tuned for more important news about legal marketing!

Ranking Reports (email exchange outlining the uselessness thereof)

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First the Backstory:  We have a particularly prickly client in the car accident space who started with a pretty big mess and we’ve been doing some janitorial SEO for them for roughly a year.  The client has been aggressively courted by another agency (who will remain nameless) during our entire tenure, via emailed doomsday ranking reports (that the client forwards to me):

May 5:  I wanted to send you your current ranking reports for the major cities in XXXXXX.  Please take a look at them when you can and call me when you are ready to discuss them.  I am going to have to send you 3 separate emails because of the attachments, so I apologize in advance for cluttering your inbox

August 18: There is another lady in my office marketing XXXXXX accident as we speak.  Can I expect the signed agreement back today so I can get you up and running?

August 21: Let me know which cities you want to start off with and I will send you out the proposal so you can read it and view our written guarantees.

October 26: I have attached your current ranking report to this email.  You are nowhere to be found on Page 1 anymore.  Are you ready to remedy this yet?

Not our style to be so aggressive; but I’m a big boy.  More importantly, it gave me an opportunity to go back to the client and show how actual business results don’t correlate with ranking reports.  My email exchange with the client from the latest doomsday ranking report is below.

Client:

what do u guys make of this?

Mockingbird

It confirms the uselessness of ranking reports.

Your organic traffic is up 16% since his last “report”.  Your business from organic has more than doubled since his last “report”.  Your local traffic is up 27% since his last “report”.   The specific terms in this “report” that you “aren’t ranking for” are centered around car/truck accidents.  Yet over the past 30 days, 5% of your traffic enters your site on pages about car and truck accidents and you’ve appeared in queries including truck car or auto over 3,000 times.
Your impressions on Google searches are consistently increasing – over the past 90 days you are up roughly 50% (see graphic below.)
Inline image 1
Oh – and below is a list taken from Google’s own reporting on your site over the past 30 days that shows queries for car, auto or truck in which you’ve actually appeared on the first page of search results.  (And remember – these results are fluid and personalized so you won’t be able to replicate exactly what their reporting shows, but….)
truck accident attorney XXXXX
XXX XXXX truck accident lawyer
XXXXX truck accident lawyer
XXXXX hills truck accident lawyer
car accident lawyer XXXXX
XXXXX car accident lawyers
car accident injury lawyer
XXXXX hills car accident lawyer
XXXXX car accident lawyer
truck accident attorney XXXXX
lawyers for car accident
truck accident attorney XXXX XXXX
XXXX car accident attorneys
XXXXX car accident attorney
car accident injury attorney
truck accident lawyer XXXXX hills
attorneys for car accidents
car accident attorney XXXXX hills
XXXXX truck accident lawyer
car accident attorney XXXX XXXX
car lawyer
car injury lawyers XXXXX
XXXXX XXXX car accident attorney
truck accident attorney XXXX
XXXXX truck accident attorney
XXXXX truck accident lawyer
XXXXX hills car accident attorney
truck accident attorney XXXXX hills
truck accident lawyer XXXXX
XXXXX truck accident attorney
car accident lawyer
XXXXX car accident lawyer
car accident attorneys
car accident
car accident lawyers XXXXX
car accident near XXXXX XX
truck accident attorney XXXXXX
car accidents lawyers
trucking accident lawyer
XXXXX county car accident lawyer
car accident lawyers XXXXX county mi
car accident attorney XXXXX county mi
XXXXX county car accident
truck accident attorney XXXXXX
XXXXXX car accidents attorney
XXXXXX county car accident
car accident attorney XXXXXX
car accident attorney XXXXXX
truck accident attorney XXXXXX
XXXX county car accident
XXXXX county car accident

Client:

thanks i think this means they r full of shit.   evan will be helping me with my ads now so i don’t go jumping in bed with every scum bag operation that sends me what looks like the next coming  of our savior

Coudn’t have said it better myself.  Beware anyone who offers guarantees OR ranking reports.  And be double aware of anyone citing both.