Best Free Legal Directories: 2016

There are thousands of legal directories out on the web and more popping up each day. Some are awesome and some are atrocious. In this post we’ll focus on what Mockingbird has deemed as the best free legal directories from 2015.  Why best?  Because they deliver … clients, or search authority that delivers clients.  But mostly… clients.

First, let’s review 4 compelling reasons every lawyer should be actively creating listings on these sites.

  1. Clients – As with any marketing effort, your end goal is to gain more clients at a lower cost. It doesn’t get easier or more cost-efficient than acquiring a new client through a free listing on a third party website.
  2. Citations – When Google sees citations for your business showing up consistently across the web (same name, address, and phone number), the more inclined Google will be to serve up your business in localized search results.
  3. Links – It’s all about the links baby! Linkbuilding is one of the most daunting tasks we face as SEOs. Directory listings are the lowest hanging fruit in terms of legitimate linkbuilding. (Be careful though, low quality links can do my harm than good.)
  4. Directory sites dominate – More often than not, legal directories command much of the real estate in SERPs (search engine results pages). The screenshot below shows results for the search query “Nashville Divorce Lawyer” – notice how 4 of the 7 results show are for directory sites rather than individual firms? If you don’t have a listing on the sites that are consistently dominating search results, then you are missing out on a lot of eyeballs and potential clients.  We’ve been saying for years that this is going to change… and we’ve been wrong year after year. So play the directory game, because they are already winning.

Nashville Lawyer Search Query

Best Free Legal Directories – Ranked by Mockingbird

Below are Mockingbird’s favorite free sites ranked by our (incredibly official) Birdie Rating that accounts for things like: ease of use, whether or not the link is followed, competitiveness, and search presence.


Birdie Rating 5
Link: No follow
Why we like it: Industry leader; attorney endorsements; continually does well in the search results.  Unfortunately Avvo’s removed the follow link on your profile a few years ago; but you can still drive business with a robust profile and/or aggressive engagement in their Q&A section. (Oh – and Conrad used to run their marketing back in the day when it was just the speck of an idea.)


Birdie Rating 5
Link: Followed
Why we like it: ROT (return on time) is maximized – along with a link from Justia, you also get a listing in the Oyez directory and in Cornell directory.  We also love their founder, Tim Stanley, who is mad-scientist-smart about all things legal marketing and the original founder of ehmmmm… FindLaw.

Lawyer Legion

Birdie Rating 4
Link: Followed
Why we like it: Ties to NORML and NCDD so it’s especially great for DUI lawyers


Birdie Rating 4
Link: Followed
Why we like it: Strong link; non-competitive; we love the founder Brint Crockett who has done more than his share to expose legal marketing chicanery.


Lawyer Central

Birdie Rating 3
Link: No followed
Why we like it: User friendly


Birdie Rating 2
Link: Followed
Why we like it: High authority site offering a strong link (listing bonus includes free calls from commission-driven sales people in perpetuity)

Martindale Hubbell

Birdie Rating 2
Link: No link – citation only
Why we like it: Uses birth date as safeguard against manipulation and spammy tactics; strong domain that consistently performs well in legal search queries

Popular Membership-Based Legal Directories

Listed below are niche practice area sites that require paid memberships and/or an application for acceptance into the directory. 


Consumer Advocates:


Elder Law:


Family Law:





Trust & Estate:

Looking Ahead

It’s a new year; do yourself a favor and take a few hours out of your weekend to create listings in the above directories.

If you would like to see the slide deck from Mockingbird’s webinar, view the recording, or just say hi, please feel free to email me directly.

Even More FindLaw Link Spam

It’s amazing this site is still alive and kicking.  Just how many link scandals can FindLaw live through?

There’s a post today from LawDeeDa exposing FindLaw’s bot spamming of their directory.  Now, I’ve never heard of LawDeeDa or founder Brint Crockett before, but I do have quite a history with legal directories and the spam game played by FindLaw.  Brint’s done some very good sleuthing  exposing just how brazen FindLaw’s linkbuilding program has become.

In Summary:  LawDeeDa found their attorney profiles were being hacked by a single IP address in India – according to Brint, “every single falsified attorney profile whose identity I could confirm had the same law firm marketing agency:  Findlaw.”   Brint goes on to detail an email correspondence between himself and FindLaw – most interesting the flagrant admission from FindLaw about their linkbuilding spam not only on LawDeeDa, but other sites as well:

“These directory profiles were added on behalf of FindLaw customers in accordance with the Terms and Conditions of Use, “17. User Posted Content & Other Interactive Services or Areas.” Based on your concerns we have removed from the list of directories we’ll send submissions to as of 5:00 PM on March 5.” – Mark Kalthoff of FindLaw

Welcome to the fray Brint.  I’ll buy buy you a beer.

If your law firm is listed below, know that at least according to LawDeeDa, FindLaw is working hard on your behalf spamming the search engines.  May I suggest a review of the FindLaw Jailbreak Guide?

Caught Up in FindLaw Spambot


  • Adam J Schwartz, Attorney at Law
  • Anderlini & McSweeney LLP
  • Angela Scarlato & Associates
  • Arthur David Malkin, Attorney at Law.
  • Assalone & Associates
  • Attorney Ronald Polan
  • Ayers, Whitlow & Dressler
  • Barbara L. Jouette, Attorney, P.C.
  • Barry Seidel & Associates, Attorneys at Law
  • Bills & Smith, LLP
  • Binder & Binder
  • Binder & Binder
  • Bohbot & Riles, LLP Attorneys at Law
  • Brian McCaffrey Attorney at Law
  • Bryan P. Keenan & Associates, PC
  • Bryant Whitten, LLP
  • Bull & Davies, P.C.
  • Butler Daniel & Associates, P.L.L.C.
  • Carolann Aschoff PC
  • Caroselli Beachler McTiernan & Conboy, L.L.C.
  • Christina A. Marino
  • Christopher A. Wellborn, P.A.
  • Ciancio Ciancio Brown, P.C.
  • Ciesla & Ciesla, P.C.
  • Clark, Love & Hutson
  • Dallas W. Hartman P.C. Attorneys at Law
  • David Coffin PLLC
  • David Holmes, Bankruptcy Law
  • David Low, P.A.
  • David Yeremian & Associates
  • Denlow & Henry
  • Disability Rights Law Center – Alex Boudov, Attorney at Law
  • Dorazio Law Office
  • Dozier Law Firm
  • Edgar Law Firm LLC
  • Edward R. La Rue
  • Eglet Wall Christiansen
  • Ellis Law, P.C.
  • Finkelstein & Goldman PC
  • Foglia & Associates, P.C.
  • Fox & Fox, S.C.
  • Gigliotti & Gigliotti
  • Ginsburg & Redmond, P.C.
  • Godoy Olivieri, Ltd
  • Goldstein & Sutor, PLLC
  • Gori Julian & Associates, P.C.
  • Graham & Associates Law Offices, LLC
  • Gregory C. Starkey & Associates
  • Hadas Law Group, LLC
  • Hallauer Law Firm
  • Harwell, Brown & Harwell, P.C.
  • Higgins, Roberts & Suprunowicz, P.C.
  • Hill Macdonald LLC
  • Horak & Boyd, PLLC
  • Irom, Wittels, Freund, Berne & Serra
  • J. Kelly Kennedy, Attorney/CPA
  • Jacobs & Dodds
  • Jacobs & Jacobs LLC
  • Jameson Babbitt Stites & Lombard PLLC
  • John C. Jones, Attorney at Law
  • John D. Smith Co., L.P.A.
  • John E. Fitzgerald, Attorney at Law
  • Johnston Law Group, PC
  • Jonas Price, LLC
  • Jonathan Feldman, Attorney at Law
  • Judge John E. Turner (Ret.)
  • Kaplan & Seifter
  • Kathryn T. Joseph & Associates, Inc.
  • Kathryn Williams, P.A.
  • Kaufman, Payton & Chapa
  • Keis George LLP
  • Kelton & Teichner
  • Kenneth F. Bromet, Attorney at Law
  • Kevin Qualls Family Law
  • Knight Law Firm
  • Knight Law Firm
  • Laura Dale & Associates P.C.
  • Law Advocate Group, LLP
  • Law Office of Daniel W. Dunbar
  • Law Office of Esperanza Cervantes Anderson
  • Law Office of Henry B. LaTorraca
  • Law Office of Jennifer Zorrilla
  • Law Office of Michael D. Weinstock, P.A.
  • Law Office of Michael E. Pitts
  • Law Office of Nicholas M. Moccia, P.C.
  • Law Office of Rebecca Garren Parker
  • Law Office of Robert Braverman, LLC
  • Law Office of Robert L. Cullen, LLC
  • Law Office of Roberta L. Edwards, P.A.
  • Law Office of Sivertson and Barrette
  • Law Office of Thomas A. Johnson
  • Law Office of Thomas P. Sinton, P.A.
  • Law Offices of Clayton R Dickenson
  • Law Offices of Dan Allan & Associates
  • Law Offices of Dischell, Bartle & Dooley, PC.
  • Law Offices of Max Benkel, P.C.
  • Law Offices of Richard Koch
  • Law Offices of Roger Ghai
  • Law Offices of Steven I. Kastner
  • Law Offices of Wilson A. LaFaurie
  • Lawrence G. Townsend, Intellectual Property Lawyer
  • Lawson & Reid, LLC
  • Leonard M. Caputo, P.C. Attorneys at Law
  • Lisette M. Spencer, Attorney At Law
  • Logan & Logan Attorneys at Law
  • Manfred Sternberg & Associates, PC
  • Marcus A. Rosin, P.C.
  • Marrone Law Firm LLC
  • Martin LLC
  • Mary V. Carrigan, Attorney at Law
  • Matt Karzen LLC
  • McKinney Law Office
  • Megan M. Collins, Attorney at Law
  • Melvin Law Firm
  • Michael P. Fleming & Associates, P.C.
  • Mission Law Group
  • Nacht, Roumel, Salvatore, Blanchard & Walker, P.C.
  • Neal Ashmore Family Law Group
  • Nickless, Phillips & O’Connor
  • Odom Law Firm
  • Oliva & Associates, ALC
  • Parvey & Frankel Attorneys, P.A.
  • Perrotta, Fraser & Forrester, LLC
  • Perry & Young, P.A.
  • Polidori Franklin & Monahan LLC.
  • Posey, Moye & Cartledge, LLP
  • Prater & Ridley Attorneys At Law
  • Pray Law Firm
  • Prestidge Law Firm, P.C.
  • QDRO Law Center
  • Rhine Martin Law Firm, P.C.
  • Richards & Richards Attorneys at Law
  • Robert D. DiDio & Associates
  • Robertson Law Firm
  • Rogers, Hofrichter & Karrh, LLC
  • Ronald W. Ramirez Attorney At Law
  • Rosenstein Law Group
  • Schwartz Law Firm
  • Shamy, Shipers & Lonski PC
  • Shelly Law Offices, LLC
  • Sherick & Bleier P.L.L.C.
  • Sherman
  • Shollenberger & Januzzi, LLP
  • Shuler Law Firm, LLC.
  • Sikov & Love P.A.
  • Skinner Law Firm L.L.C.
  • Spinella, Owings & Shaia, P.C.
  • Stolar & Associates, A Professional Law Corporation
  • The Cagle Law Firm
  • The Colleran Firm
  • The Epstein Law Firm, P.A.
  • The Gregory Law Firm
  • The Kehl Law Firm, P.C.
  • The Law Firm of Janice M. Greening, LLC
  • The Law Office of Bryan R. Snyder, APC
  • The Law Office of Bryce D Neier, PLLC
  • The Law Office of Corey I. Cohen
  • The Law Office of Troy Kiefer
  • The law offices of charles bonfante III & associates
  • The Law Offices of Heather J. Darling
  • The Law Offices of John S. Eliasik
  • The Law Offices of Judith A. Wayne & Associates
  • The Law Offices of Mark J. Werksman
  • The Law Offices of Mark Kelley Schwartz, P.C.
  • The law offices of Vincent J. Scotto III
  • The Oncale Firm
  • The Reyna Law Firm, P.C.
  • The Wilson Firm
  • The Wright Law Firm
  • Theresa Hofmeister, Attorney at Law
  • Thomas R. Lefly
  • Thompson & Evangelo, P.A.
  • Toppenberg & Burke, P.C.
  • Wade & Lowe, A Professional Corporation
  • Wallace & Wallace LLP
  • Warner Law Offices PLLC
  • Wesley, McGrail & Wesley
  • Whitlock Canter LLC
  • Wick & Trautwein, LLC
  • William E. Cassara, PC
  • William G. Yarborough Attorney at Law
  • Wilson-Goodman Law Group
  • Zimmerman, Lieberman, Tamulonis & Hobbs

(gasp) – still scrolling?  that was a long list wasn’t it?