Blog Tag: Google

Legal Connect with Google Workshop – Two October Events

Victoria Fabiano, Google Strategic Partner Manager

We’re happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to assist lawyers in evaluating their online marketing effectiveness.  Classes are focused on local, natural and paid search and are taught by Google employees and Mockingbird founder, Conrad Saam. So if you wanted to attend the pilot event this week at Google HQ in Mountainview, but were unable to, there’s now a second and third chance. Dates and Venues October 7 and 8 in New Orleans.   Details and Sign Up October 17th in Google’s New York… Keep Reading

Review of Google’s Possum Algo Update with Joy Hawkins

Joy Hawkins

Local SEO rockstar, Joy Hawkins and I discuss Possum – the unfortunately named Google algo update impacting local SERP results.  While we have seen Possum as a win for most of our clients – Possum seems to impact businesses in shared locations with multiple providers in the same categories.  This includes practitioner listings.  Listen along for more details and get a surprise opportunity to hear me defending FindLaw! UPDATE: “the unfortunately named…..” – turns out this was coined by…… wait for it….. Joy and Darren (among others).  Nothing like insulting your guest.  My coworkers are enjoying my foot in mouth… Keep Reading

How to Generate Personal Injury Cases for About $100.

Adwords too Expensive

Alternate Title:  PPC Isn’t Too Expensive – You’re Just Doing it All Wrong I have a variation of this conversation with attorneys all the time: I tried Adwords, but its just crazy expensive. I spent $800 on our first day with Adwords, with no phone calls, so we turned it off. Everyone is in Adwords, its just not worth it. The general consensus among lawyers (many of whom have been burned either by an uninformed agency or their own missteps) is that Adwords is expensive and therefore ineffectual.  But…. the very system they are complaining about is based on a… Keep Reading

SEO Ranking Upheaval


While there’s no official word yet – SEO nerds around the world are chattering about two large algo updates happening right now.  And I’ve fielded no fewer than three chats/emails/phone calls  from lawyers wondering whats going on.  So what’s going on? The two different algo updates are impacting both natural and local search (and these two are driven by mostly independent factors.)  In the organic search world There’s speculation if this is a Penguin update, or the core algo update – and again, no word from Google confirming anything.  On the local side – and this is a bigger deal for… Keep Reading

Google SEO Penalty for Chat Pop-ups Coming?

chat penalty

I‘ve long ranted against many of the implementations of chat conversions – especially on mobile devices – in which the chat is so aggressive that it covers up content, as well as all other forms of conversion – phone numbers and form fills.  In most cases, chat implementations are configured to maximize revenue for the chat provider, NOT the law firm.  Some providers have gone so far to refuse to allow customization of how aggressively their chat is implemented.  This is further exacerbated by most vendors positioning their service as a marketing channel instead of what it truly is –… Keep Reading

4 Google AdWords Tips You Should Implement Right Now

Mobile Friendly Test

Mockingbird is one of the newest members in the Google’s Partner Acceleration Program (humble bragging found here). With this exciting new partnership comes exclusive training from Google’s AdWords specialists themselves. During our recent training at Google’s offices, one thing was stressed over and over: MOBILE IS IMPORTANT. I could tell you that people check their phone over 100 times a day, or that 66% of people turn to their smartphone to look up something they saw on TV, but really all you need to know is that more people are using their phones to research and make purchase decisions than ever before…. Keep Reading

Announcing our Special Relationship with Google

Google Partner Badge (Big)

We have a variety of partnerships, friendships and other assorted business relationships. I’ve never felt the need to crow about any of them until now…. our close and special relationship with Google. In fact, I’m guilty of mocking marketers who claim to have special Google access – those who imply they have special access to the algos because they have a picture of Matt smiling at their company’s trade show booth. And there are some who tell prospects they have office space in Google’s Mountainview HQ (you know who you are). So I was thrilled at the beginning of the… Keep Reading

Google Maps Update

Google Maps Update Before And After

Estimated Read Time: 2 minutes Recently, Google released an update to Google Maps on Android, IOS and desktop machines. The de-cluttering aims to help users discover your law firm and make it easier to navigate. What Google Updated: A cleaner look: removed information from the map that isn’t “absolutely required”. Example: Road outlines. This makes it easier to see important things like traffic and transit info. Improved typography of street names, points of interest and transit stations. New Exploration features: Cleaner means new ways to explore information. Areas of interest are highlighted in orange. In dense areas like NYC, Google uses… Keep Reading

Latest Fallacy: Technical SEO is Dead


Update: Excuse the language that follows, but when alleged experts post dangerously inaccurate recommendations with consequences that can decimate a small business, it gets my hackles up. Over the past week there have been two moronic posts circulated about the uselessness of technical SEO.  The first, by Clayburn Griffin, was surprisingly on Search Engine Land:  The role technical SEO should play: It’s makeup.  The article was dumb, misleading, misinformed and spectacularly sexist – essentially positing that the only reason agencies engage in technical best practices was to doll themselves up for a date with an apparently stupid prospective client, who will be… Keep Reading

Get Ready for $300 CpCs in Legal

serp example

I spent today at SMX Advanced Local – a Workshop hosted by the inimitable Greg Sterling in conjunction with the greater SMX Advanced Conference.  I talked about advanced linkbuilding, but was mostly interested in the talk preceding mine from Google’s Ali Turhan who shed some light on upcoming changes in local advertising.  As far as Greg knew (and he would know) – this was the first time Google has really talked publicly in any level of depth about the upcoming sponsored (read: ads) maps listings. What are ‘promoted pins”? Very simply, the promoted pins are a way to buy yourself… Keep Reading