A/B Testing: How To Improve Contact Page Conversions Using Google Analytics

abtest

What Is A/B Testing? In our context, an A/B test is an experiment that tests two different variants of a webpage against each other to determine which one will deliver better results (more form-fill submissions, more phone calls, longer session time, etc.) The two different versions of the page will be randomly served to users on the website to determine the winner based on statistically accurate data. How Can I Use A/B Testing On Your Website? One of the best, most impactful ways to use A/B testing is on your website’s contact page. Currently, we’re running A/B tests across all… Keep Reading

Legal Connect with Google Workshop – Two October Events

Victoria Fabiano, Google Strategic Partner Manager

We’re happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to assist lawyers in evaluating their online marketing effectiveness.  Classes are focused on local, natural and paid search and are taught by Google employees and Mockingbird founder, Conrad Saam. So if you wanted to attend the pilot event this week at Google HQ in Mountainview, but were unable to, there’s now a second and third chance. Dates and Venues October 7 and 8 in New Orleans.   Details and Sign Up October 17th in Google’s New York… Keep Reading

#Hashtag Idiocy: #JustBecauseYouDon’tUnderstandItDoesn’tMeanYouShouldDoIt

hattag-words

Most of the time, when people drop hashtags all over their posts and tweets, like rabbits pooping in a garden, they are really saying: “I don’t really know how social media works, but it seems to be a big deal, so I’m going to drop a “#” in front of random words.  #IGetSocialMedia #Really #Hashtag” Sometimes it means, “I really don’t get this so I decided to hire someone to do it for me (its, just that they don’t understand it either, but I don’t know that.” The proliferation of hashtags in legal marketing, without a clear understanding of how they… Keep Reading

Review of Google’s Possum Algo Update with Joy Hawkins

Joy Hawkins

Local SEO rockstar, Joy Hawkins and I discuss Possum – the unfortunately named Google algo update impacting local SERP results.  While we have seen Possum as a win for most of our clients – Possum seems to impact businesses in shared locations with multiple providers in the same categories.  This includes practitioner listings.  Listen along for more details and get a surprise opportunity to hear me defending FindLaw! UPDATE: “the unfortunately named…..” – turns out this was coined by…… wait for it….. Joy and Darren (among others).  Nothing like insulting your guest.  My coworkers are enjoying my foot in mouth… Keep Reading

SEO Ranking Upheaval

Kelime

While there’s no official word yet – SEO nerds around the world are chattering about two large algo updates happening right now.  And I’ve fielded no fewer than three chats/emails/phone calls  from lawyers wondering whats going on.  So what’s going on? The two different algo updates are impacting both natural and local search (and these two are driven by mostly independent factors.)  In the organic search world There’s speculation if this is a Penguin update, or the core algo update – and again, no word from Google confirming anything.  On the local side – and this is a bigger deal for… Keep Reading

SEO Traffic Generates 1 call per 30 visitors

SEO and Calls 2

This is a review of a Benchmarking study I conducted for the American Bar Association quantifies the question: How much business does SEO generate? This has been an oft disputed theory – although frankly I’ve never understood the dispute – but there are certainly factions within the legal online marketspace who argue vociferously that SEO traffic should not be a law firm’s objective. And we’ve certainly seen many examples of low quality traffic; however, my personal thoughts echo SEO audit superstar, Alan Bleiwiess who commented on this issue: Wait. Who says traffic from search doesn’t lead to sales? I need to meet… Keep Reading

Latest Fallacy: Technical SEO is Dead

AG

Update: Excuse the language that follows, but when alleged experts post dangerously inaccurate recommendations with consequences that can decimate a small business, it gets my hackles up. Over the past week there have been two moronic posts circulated about the uselessness of technical SEO.  The first, by Clayburn Griffin, was surprisingly on Search Engine Land:  The role technical SEO should play: It’s makeup.  The article was dumb, misleading, misinformed and spectacularly sexist – essentially positing that the only reason agencies engage in technical best practices was to doll themselves up for a date with an apparently stupid prospective client, who will be… Keep Reading

The .law TLD Sales Conspiracy

block

Lawyers – you’ve been duped into buying the new .lawyer, .attorney, and .law TLDs by a conspiracy of numerous “studies” all citing the same bogus example: Jacksonville.Attorney.  This newly launched domain, with the new .attorney TLD, was deliberately manipulated to suggest its success in SEO rankings was due to the new .attorney TLD.  This “case study” was  then shopped aggressively to the media and used as an erroneous example to sell more domains to unsuspecting attorneys. I first became aware of the Jacksonville example when a lawyer forwarded me a glossy printed brochure from Rightside – a reseller of the new TLDs… Keep Reading

Seattle DUI Lawyers stripping for $1.99 a minute?

unintended porn

OK… admittedly a clickbaity title, but wait for the punchline…. So….. spam is prevalent in the local results. We’ve known this for ages and its been a problem the search engines have been trying (with some level of success) to crack down on. Frequently its an out-of-town competitor pretending to have a larger geographic footprint than they actually do.  Sometimes, its an attorney trying to double dip with multiple “offices” within a single city.  We’ve also seen directory domains hijacked and used Now…. we’ve turned to porn. Looking for a Seattle DUI lawyer?  Try the third result here, just a… Keep Reading

How to Sound Like an SEO Expert (without really knowing anything)

SEO Consultant Balderdash Translator

So, this post comes courtesy of a phone call I had yesterday with a prospective client.  It started out like many: I’m not sure what I actually get for my monthly SEO retainer. A little investigation and I found a huge mess….. which in turn led to a Facebook missive: That awkward moment when you have to tell a law firm that their previous agency’s $5,000/month SEO budget didn’t pay for H1s or Title Tags. Perhaps H1s come with the $6K package. Now – you don’t have to know what H1s or Title Tags are…. you should be doing lawyerly things;… Keep Reading