All Blog Posts

March 15, 2016

Is Your Blog Destroying Your Website’s Performance?

Legal Marketing SEOs have been saying it for years:  "Content is King".  We've blamed the failure of our clients marketing efforts on the clients:  "the…

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March 8, 2016

Are Your Partners Sending Fake Traffic?

At the risk of stating the mind-numbingly obvious: accurate reporting infrastructure is of primary importance in evaluating the efficacy of marketing channels.  We've recently uncovered…

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March 3, 2016

Should Your Law Firm’s Website Have a Privacy Policy?

Short answer: Yes. Medium answer: It’s best practice for you to do so, but not required by law unless you do business in the state…

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March 2, 2016

Google Playing with Click-to-Call Phone Numbers in Mobile Organic Results

Estimated read time: 3 minutes In his blog post yesterday, local SEO guru Mike Blumenthal reported on click-to-call phone numbers now showing in mobile organic…

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March 1, 2016

Yesterday is why you shouldn’t compare month-to-month traffic

One of the things I learned early on when analyzing website traffic to law firms was that it fluctuates on a weekly, not monthly pattern -…

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February 29, 2016

Call Only Campaigns

Nearly a year ago, AdWords announced Call Only Campaigns. In case you missed it, Call Only Ads are similar to traditional paid search ads -…

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February 26, 2016

Popular Legal WordPress Contact Form Plugin Giving Errors

A widely popular contact form plugin on legal websites has been scaring its users since it released its latest update on Feb 20th, 2016. Contact…

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February 23, 2016

Google Rolls Out Huge Changes to Search Results

Expect your PPC campaigns (and therefore probably your SEO traffic) to go a little haywire this week.  Google has abruptly rolled out a very large…

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February 23, 2016

The Decline of Reviews in Google SERPs?

Those lovely stars showing up in the SERPS.... just might be fading  away.... starting on February 15, the number of queries that returned results with…

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