All Blog Posts

handshake close deal
November 1, 2016

Why Does Scorpion Think Your Data is Theirs?

I received a disappointing email today from a law firm who I've been helping assess the efficacy of their current marketing efforts with Scorpion.  Our…

Read More
google homepage tablet
October 31, 2016

6 (not scary) Steps to Setup a Google Account [Gmail] with an already existing Email.

Be honest: how many email accounts do you have? Now actually be honest: How many email accounts do you use? If your answer is “one”…

Read More
frustrated on laptop
October 31, 2016

FindLaw Abandons Another Law Firm

It's Halloween so, a perfect time for a scary post about a ghoul in our midst.... You'll remember about a year ago, we knocked out…

Read More
bird soaring sky
October 27, 2016

CAF Donation

[caption id="attachment_2716" align="alignright" width="300"] Double amputee Rudy Garcia-Tolson, crushed Paul in the swim.[/caption] Brief side note for today.  For years, Mockingbird has supported my brother's…

Read More
google partners logo
October 24, 2016

A/B Testing: How To Improve Contact Page Conversions Using Google Analytics

What Is A/B Testing? In our context, an A/B test is an experiment that tests two different variants of a webpage against each other to…

Read More
September 21, 2016

Legal Connect with Google Workshop – Two October Events

We're happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to…

Read More
September 19, 2016

#Hashtag Idiocy: #JustBecauseYouDon’tUnderstandItDoesn’tMeanYouShouldDoIt

Most of the time, when people drop hashtags all over their posts and tweets, like rabbits pooping in a garden, they are really saying: "I…

Read More
notebook goals charts
September 15, 2016

Review of Google’s Possum Algo Update with Joy Hawkins

Local SEO rockstar, Joy Hawkins and I discuss Possum - the unfortunately named Google algo update impacting local SERP results.  While we have seen Possum…

Read More
charts and pens
September 12, 2016

How to Generate Personal Injury Cases for About $100.

Alternate Title:  PPC Isn't Too Expensive - You're Just Doing it All Wrong I have a variation of this conversation with attorneys all the time:…

Read More