All Blog Posts
Why Does Scorpion Think Your Data is Theirs?
I received a disappointing email today from a law firm who I've been helping assess the efficacy of their current marketing efforts with Scorpion. Our…
Read More6 (not scary) Steps to Setup a Google Account [Gmail] with an already existing Email.
Be honest: how many email accounts do you have? Now actually be honest: How many email accounts do you use? If your answer is “one”…
Read MoreFindLaw Abandons Another Law Firm
It's Halloween so, a perfect time for a scary post about a ghoul in our midst.... You'll remember about a year ago, we knocked out…
Read MoreCAF Donation
[caption id="attachment_2716" align="alignright" width="300"] Double amputee Rudy Garcia-Tolson, crushed Paul in the swim.[/caption] Brief side note for today. For years, Mockingbird has supported my brother's…
Read MoreA/B Testing: How To Improve Contact Page Conversions Using Google Analytics
What Is A/B Testing? In our context, an A/B test is an experiment that tests two different variants of a webpage against each other to…
Read MoreLegal Connect with Google Workshop – Two October Events
We're happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to…
Read More#Hashtag Idiocy: #JustBecauseYouDon’tUnderstandItDoesn’tMeanYouShouldDoIt
Most of the time, when people drop hashtags all over their posts and tweets, like rabbits pooping in a garden, they are really saying: "I…
Read MoreReview of Google’s Possum Algo Update with Joy Hawkins
Local SEO rockstar, Joy Hawkins and I discuss Possum - the unfortunately named Google algo update impacting local SERP results. While we have seen Possum…
Read MoreHow to Generate Personal Injury Cases for About $100.
Alternate Title: PPC Isn't Too Expensive - You're Just Doing it All Wrong I have a variation of this conversation with attorneys all the time:…
Read More