All Blog Posts

July 30, 2013

Avvo Partners with Atticus

I’m excited to announce today that I’ve formed a partnership with the very company that got me introduced to both Search and Lawyers – Avvo.…

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July 23, 2013

Legal Linkbait

Content is King - we hear this all the time wrt to search engine optimization, yet all too frequently I hear from attorneys suffering from…

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google homepage tablet
July 22, 2013

Stop Sending Me Your Google Account Log In Credentials

I frequently speak with attorneys who are only too eager to hand over their log-in credentials for the Google Analytics account. Stop doing it. You…

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July 17, 2013

You are Foolish if you run Google Adwords but not Bing Ads

[caption id="attachment_245" align="alignright" width="200"] Out with Captain Dan.[/caption] I went striped bass fishing in Cape Cod last week aboard the Salt Shaker.  Captain Dan, who…

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July 8, 2013

A Common Sense Law Firm Policy for Authorship

Authorship is the hottest new innovation in search.  And like many changes that preceded it, authorship has the legal community spinning in circles trying to…

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caution spam laptop
June 27, 2013

Hey Lawyers: Be (Very) Careful With Retargeting

I happened to glance at the screen while my 5 year old daughter was playing virtual dress-up. Hello "Goldberg Jones - Divorce for Men".  Nice…

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Google Search Interface
June 24, 2013

Your Ranking Report is a Dangerous Waste of Time

Lawyer:  “We’re ranking really well, but our phone just isn’t ringing.” Me:  “Well, how much traffic are you getting?” Lawyer:  “I don’t know” You are…

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June 19, 2013

Local Gets a Makeover: Google Knowledge Carousel

Yesterday, Google announced the most significant change to the user experience in Local search with the official launch of the "Knowledge Carousel".  From Google: Click…

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Websites Seo
June 17, 2013

9 Questions your Legal Website Developer Doesn’t Want You To Ask

To the best of my knowledge, the legal industry is the only industry that pays for their websites on an ongoing subscription basis.  Most companies…

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