All Blog Posts

social media for attorneys
July 21, 2015

Case Study: How To Do Social For Lawyers

If we’ve said it once, we’ve said it 1,000 times: social media doesn’t work in legal. (Seriously - we’ve said it here, and we have…

Read More
July 21, 2015

LMQ #13: Are Virtual Offices Spammy?

Can I make virtual offices work for me in terms of local SEO? How can I rank in local results if I am outside of the centroid of a city? Within Google guidelines, may I establish separate pages around my virtual office location? What has the Pigeon update done to affect the use of "fake" offices?

http://mockingbirdmarketing.wistia.com/medias/ywwr0uqowj?embedType=seo&videoFoam=true&videoWidth=640

Read More
July 20, 2015

LMQ #12: What is the Centroid?

Within local search engine optimization, what is the centroid? Why is being geographically close to the centroid important? Is the centroid just the "middle" or "downtown" of a city?

Read More
June 15, 2015

Linkwheel Spam, The Truth Network and Judith Swift

The purpose of this post is to demonstrate just how far the search engines have to go in combating spam.  (Alternatively, its a callout to…

Read More
June 8, 2015

8 Questions to Determine if your SEO Expert is… an SEO Expert

What follows is an admittedly arrogant post.  And I'm transgressing on a principle I teach my kids - you can't build yourself up by knocking…

Read More
May 13, 2015

How To Set Up Pharmaceutical PPC for Law Firms

According to Adwords Policies, Google restricts the promotion of healthcare-related content such as prescription medication. This does not mean, however, that law firms cannot advertise to…

Read More
April 29, 2015

LMQ #11: Why Doesn’t Yelp Encourage Reviews?

As a review site, why does it seem that Yelp discourages reviewing? What does Yelp consider legitimate engagement? How do they encourage legitimate engagement over forced/reviewing solicitation?

Read More
April 28, 2015

Google Mobile Penalty Study Week 1 – mobile friendly +8%, unfriendly -4%

So we are a full week into Google's well publicized mobile friendly algo update (or penalty, depending on how you want to market it) and…

Read More
April 28, 2015

The Ugly Economics of Live Chat

The promise of live chat is extremely compelling... vetted, qualified leads at a cost of just $35. Who wouldn't do that? But this number is such a (very)…

Read More