All Blog Posts

December 30, 2015

YP Advertising’s Efficacy: Case Study

At Mockingbird we pride ourselves on the ability to push aside bias and focus on what works. Our hubris lies solely in being successful for…

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December 9, 2015

It Might Not Be Our Fault, But Its Still Our Problem

We do more than SEO. Sometimes we do more than marketing. Long ago, I learned that my SEO clients often turned to me as the…

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December 4, 2015

Is Your Advertising Too Expensive?

Recently, we’ve had numerous clients raise complaints about various advertising vendors – all citing similar stories. Usually it goes something like this: “I’m just not…

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October 28, 2015

Ranking Reports (email exchange outlining the uselessness thereof)

First the Backstory:  We have a particularly prickly client in the car accident space who started with a pretty big mess and we've been doing…

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October 26, 2015

6 Content Marketing Tactics for Lawyers that Actually Work

You may have heard that content is an essential element to driving traffic to your site. The problem is that most content out there just…

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October 20, 2015

Google Erroneously Labelling Lawyers with Professional Misconduct

Google's Answer Box is a simple function that provides answers to basic questions directly in the search results. For example, "what time is it in…

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October 17, 2015

LMQ #16: What is the Google Snack Pack?

Conrad Saam discusses the recent changes to Google's local results, now know as "The Snack Pack." Some changes include: fewer results, the interface itself, phone…

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October 16, 2015

LMQ #15: How Can I Tell If My Legal Website Is Mobile Friendly?

How can you find out if your website is mobile friendly? What is the penalty for having pages that are not mobile friendly? Conrad Saam explains how to test your site and why it's important.

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October 15, 2015

LMQ #14: Did the Google Mobile Update Affect My Site?

Did the Google Mobile Update have any effect? We did a survey of our clients to find out. BUT, let's figure out if it had an impact on your mobile search traffic -- get step by step notes on how to check.

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