All Blog Posts

Screenshot of Marketing Report
November 3, 2017

What do you REALLY need in your marketing mix?

We’re frequently contacted by clients who already have a clear idea of what they want from their online marketing firm. Sometimes they’re dialed in to…

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November 2, 2017

MyGooglePages.com: Or, “How To Verify if that Phone Caller is Really From Google”

Tired of receiving those calls from "Google"?  We got this forwarded to us from one of our clients last week: Free website from Google huh! …

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White iPhone on Wood Table
November 1, 2017

Is Your Law Firm’s Website Mobile Friendly?

The world is becoming increasingly mobile, and there are plenty of fascinating (and potentially frightening) statistics to prove it: 91% of people have their phone within…

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October 31, 2017

Is Your Brand Synonymous (to Google) with Personal Injury?

Google AdWords broadmatch is very broad. In fact it's broader than I had thought. Essentially, AdWords knows that "attorney" means "lawyer" "law firm" and lots…

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October 30, 2017

Mockingbird Mission

Just got back from a recruiting trip to my old MBA haunts - the illustrious University of Michigan Business School - now known as "Ross"…

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chain linked together
October 24, 2017

Know What your Agency is Doing: Buying Links

New client just forwarded me the breakup email exchange from her previous agency. We pay for links monthly. Know what your agency is doing. The…

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October 23, 2017

Next Level Marketing…. Local Legal Spam across NY and NJ

About a month ago I wrote about the strange case of the solo practitioner, Andrew Calcagano who staffed 66 offices across the tri-state area.  Here's…

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Mockingbird Marketing Bird Droppings
October 20, 2017

Bird Droppings: The first of a (mostly) weekly Legal Marketing/SEO links post series

There's a lot of SEO news out there. The Legal Marketing landscape is constantly changing and the industry is talking about it. At Mockingbird, we…

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October 19, 2017

It May Not Be Our Fault, But It’s Still Our Problem

In our lobby, we've recently installed The Mockingbird 10 Commandments - a list of simple principals through which we operate our business.  Every time anyone…

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