All Blog Posts

What do you REALLY need in your marketing mix?
We’re frequently contacted by clients who already have a clear idea of what they want from their online marketing firm. Sometimes they’re dialed in to…
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MyGooglePages.com: Or, “How To Verify if that Phone Caller is Really From Google”
Tired of receiving those calls from "Google"? We got this forwarded to us from one of our clients last week: Free website from Google huh! …
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Is Your Law Firm’s Website Mobile Friendly?
The world is becoming increasingly mobile, and there are plenty of fascinating (and potentially frightening) statistics to prove it: 91% of people have their phone within…
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Is Your Brand Synonymous (to Google) with Personal Injury?
Google AdWords broadmatch is very broad. In fact it's broader than I had thought. Essentially, AdWords knows that "attorney" means "lawyer" "law firm" and lots…
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Mockingbird Mission
Just got back from a recruiting trip to my old MBA haunts - the illustrious University of Michigan Business School - now known as "Ross"…
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Know What your Agency is Doing: Buying Links
New client just forwarded me the breakup email exchange from her previous agency. We pay for links monthly. Know what your agency is doing. The…
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Next Level Marketing…. Local Legal Spam across NY and NJ
About a month ago I wrote about the strange case of the solo practitioner, Andrew Calcagano who staffed 66 offices across the tri-state area. Here's…
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Bird Droppings: The first of a (mostly) weekly Legal Marketing/SEO links post series
There's a lot of SEO news out there. The Legal Marketing landscape is constantly changing and the industry is talking about it. At Mockingbird, we…
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It May Not Be Our Fault, But It’s Still Our Problem
In our lobby, we've recently installed The Mockingbird 10 Commandments - a list of simple principals through which we operate our business. Every time anyone…
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