Conrad Saam | May 2, 2022
All Blog Posts
Is Your Brand Synonymous (to Google) with Personal Injury?
Google AdWords broadmatch is very broad. In fact it's broader than I had thought. Essentially, AdWords knows that "attorney" means "lawyer" "law firm" and lots…
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Mockingbird Mission
Just got back from a recruiting trip to my old MBA haunts - the illustrious University of Michigan Business School - now known as "Ross"…
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Know What your Agency is Doing: Buying Links
New client just forwarded me the breakup email exchange from her previous agency. We pay for links monthly. Know what your agency is doing. The…
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Next Level Marketing…. Local Legal Spam across NY and NJ
About a month ago I wrote about the strange case of the solo practitioner, Andrew Calcagano who staffed 66 offices across the tri-state area. Here's…
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Bird Droppings: The first of a (mostly) weekly Legal Marketing/SEO links post series
There's a lot of SEO news out there. The Legal Marketing landscape is constantly changing and the industry is talking about it. At Mockingbird, we…
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It May Not Be Our Fault, But It’s Still Our Problem
In our lobby, we've recently installed The Mockingbird 10 Commandments - a list of simple principals through which we operate our business. Every time anyone…
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Authentic Images Are Worth It
We have all seen one of these photos. The man in a suit with the perfect smile doing "business things" in front of a blurry…
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Blogging for the Sake of Blogging
[caption id="attachment_4999" align="aligncenter" width="1980"] ...You put content onto a blog it becomes the blog.[/caption] Sometimes you need to write a blog post. You might not…
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Local Spam: The Solo with 60 Offices
[caption id="attachment_4797" align="alignleft" width="264"] Spamming the Garden State[/caption] Let me start by saying that I'm calling out a single lawyer here, simply as an example.…
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