All Blog Posts
Why You Shouldn’t Hire an HOURLY Marketing Consultant
Hourly based work seems like the right approach...especially when it comes to marketing services. You only pay when you need something and you pay a pre-determined,…
Read MoreAnother Problem with the ROI Metric…
Yesterday I wrote about how using ROI is an almost impossible task for agencies (ROI - the Marketing Catchphrase Agencies Just Don't Get), despite the…
Read More“ROI” – The Marketing Catchphrase Agencies Don’t Get
At every single legal marketing conference I've ever been to, I hear agencies, thought leaders, gurus, ninjas, and experts teaching pitching from the podium returning to…
Read MoreIs the Avvo Rating Gone with the Sale?
Yesterday brought news of Avvo's sale, 12 years after the company was founded. The news sent me scurrying back to the old site where I…
Read MoreAvvo Sells….
I joined Avvo back in 2006, when it was just the flea of an idea. Today Avvo announced they've been sold to Internet Brands for…
Read MoreQuestions your AdWords Agency Doesn’t Want you To Ask
Over the years, I've written a variety of posts to help law firms separate the SEO wheat from the chaff here here and here. It seems…
Read More.Law Comes Clean About SEO
I was bemused to see a tradeshow booth from .law at the recent AAJ conference in Louisville (which was awesome btw). And further bemused to…
Read MoreLooking Back on SEO in 2017
For better or worse, 2017 has been a year of change. We have a new president in The White House, Fidget spinners (briefly) swept the…
Read MoreLawyers of Distinction Scam: Cease & Desist Threat
Back in October of last year, Mockingbird received another Cease and Desist Demand - this time from Jesse Brodsky at Lawyer's of Distinction. Turns out…
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