Blog Tag: Spam

SEO Ranking Upheaval

Kelime

While there’s no official word yet – SEO nerds around the world are chattering about two large algo updates happening right now.  And I’ve fielded no fewer than three chats/emails/phone calls  from lawyers wondering whats going on.  So what’s going on? The two different algo updates are impacting both natural and local search (and these two are driven by mostly independent factors.)  In the organic search world There’s speculation if this is a Penguin update, or the core algo update – and again, no word from Google confirming anything.  On the local side – and this is a bigger deal for… Keep Reading

The .law TLD Sales Conspiracy

block

Lawyers – you’ve been duped into buying the new .lawyer, .attorney, and .law TLDs by a conspiracy of numerous “studies” all citing the same bogus example: Jacksonville.Attorney.  This newly launched domain, with the new .attorney TLD, was deliberately manipulated to suggest its success in SEO rankings was due to the new .attorney TLD.  This “case study” was  then shopped aggressively to the media and used as an erroneous example to sell more domains to unsuspecting attorneys. I first became aware of the Jacksonville example when a lawyer forwarded me a glossy printed brochure from Rightside – a reseller of the new TLDs… Keep Reading

Seattle DUI Lawyers stripping for $1.99 a minute?

unintended porn

OK… admittedly a clickbaity title, but wait for the punchline…. So….. spam is prevalent in the local results. We’ve known this for ages and its been a problem the search engines have been trying (with some level of success) to crack down on. Frequently its an out-of-town competitor pretending to have a larger geographic footprint than they actually do.  Sometimes, its an attorney trying to double dip with multiple “offices” within a single city.  We’ve also seen directory domains hijacked and used Now…. we’ve turned to porn. Looking for a Seattle DUI lawyer?  Try the third result here, just a… Keep Reading

Linkwheel Spam, The Truth Network and Judith Swift

Linkwheel 2

The purpose of this post is to demonstrate just how far the search engines have to go in combating spam.  (Alternatively, its a callout to force the issue for law firms to make a very careful decision about where you want to stand on the black hat vs. white hat tactical spectrum.) Mockingbird sees a lot of legacy spam tactics; in fact a large portion of our engagements start with what we internally call Janitorial SEO – cleaning up the messes generated by previous agencies to regain lost business. Every now and then we see one of those ancient tactics that still seems to work. What… Keep Reading

Upcoming Google Algorithm Update – Say Goodbye to Doorway Pages

blue-door

Google announced yesterday that they will soon be releasing a ranking adjustment to address the prevalence of doorway pages and warns “sites with large and well-established doorway campaigns might see a broad impact from this change.” Brace yourself – big things are coming. Due to the pervasiveness of spam within legal, we’re predicting this may be a bigger shakeup than Pigeon (which really only hit spectacularly flagrant local spammers) or even the upcoming mobile change. Wait, what’s a doorway page? In the words of Google, “doorways are sites or pages created to rank highly for specific search queries. They are bad for users because… Keep Reading

What to do When FindLaw Pulls the Plug on Your Website

Kendall's New WordPress Site

Want to see the world’s ugliest law firm website? That’s what Kendall Coffman’s FindLaw website looked like on Tuesday.  What follows demonstrates how Kendall was able to get his site (admittedly stripped down) back up and running with 21 hours. 1:27 PM Tuesday I receive an email from Kendall. I have been in a dispute with Findlaw for several months now, and Findlaw has decided to “take down” my website.  My site was www.sanmateobankruptcylawyer.com, and if you go there, you will see nothing except maybe error messages. 2:02 PM Phone Call I give Kendall a call – what follows are my… Keep Reading

How to Buy A Top 10 Attorney Award (and Link) from The American Institute of Personal Injury Attorneys

Top 10

Got another call from a client . . . a big client with lots of lawyers . . . asking me about one of his brand spanking new attorneys who has just been bestowed an award as a Top 10 Personal Injury Attorney in his state by The American Institute of Personal Injury Attorneys. My clients question? “I’m not sure I really get this, he’s not even a top 10 attorney in our firm, let alone the entire state.” The nomination came along with the request to send a check for $275 within the next month and information on where the AIPIA… Keep Reading

The Attorneys ATM – SPAMMY SEO Marketing

SPAM

I was doing a backlink check on a law firm site today and ran into link SPAM at a level so rudimentary and flagrant that I was incredulous that it was still around. This SPAM is so basic, it might serve as a good lesson on how SEO’s manually diagnose toxic links . . . . I found a a link to a DUI law firm’s site . . . on the domain CaliforniaSpinalInjuryLawyer.com.  As the frim was neither in California nor in spinal injuries, this started to smell a little fishy – as did the Title Tag, which had nothing… Keep Reading

FindLaw Websites Crushed by Panda 4

Findlaw Alexa

On Tuesday, I posted about Google’s roll-out of Panda 4 – an algorithm update targeting spammy, thin, duplicative content and postulated that this was going to really shake up the legal industry.  It turns out, that was an understatement. Early results are showing that this algo update has had the largest ever impact across the legal industry. The algo changes start with my friends in Eagen, Minnesota at FindLaw (and unfortunately, probably many of their website clients). FindLaw.com Decimated by Panda 4 I was curious to see what happened to FindLaw’s traffic after Panada 4 rolled out, as the legal… Keep Reading

Panda 4.0 Update – Lawyers Edition

Alan Bleiweiss

Did your front desk phone stop ringing suddenly today? Yesterday Google announced the launch of Panda 4.0 update – an update designed to further strengthen the quality of content they drive users to.  (Read that backwards:  Google is taking even more aggressive steps to filter out sites that deliver low quality garbage content.) While this is an on-going roll-out, some results are already in and they are striking. Alan Bleiweiss (as far as I’m concerned the web’s best Forensic SEO auditor) shared the Google Analytics data below showing just how massive an impact Panda can have on some sites.  What’s… Keep Reading