Avoid “1&1 My Website” for your law firm’s website

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Generally, I encourage lawyers to use any cost effective means necessary to get a website up and running – but with 1 & 1 My Website, I’m wrong.

Here’s the backstory: I just received a cold call from 1&1 My Website to our new office number, which was surprising as I haven’t published it anywhere. Given the business I’m in, and the fact that I’ve had a few inquiries from lawyers about their service, I decided to play along and learn a little more. While I didn’t record the conversation, here is my best recreation of some of the conversation that ensued.

The initial call was from a woman who asked for the business owner and started telling me some alarming things about my website.

“When you look your business up online, you have no credibility.”
“I can’t imagine that is the case, I have a very solid reputation . . . ”
“Your business is not searchable through Google.”
“I’m looking your business up and its showing that you don’t have any credibility.”
“Well what are you looking it up with?”
“Your competitors are beating you online.”
“Which competitors?”
“Your competitors in Washington state.”
“But I don’t have any competitors in Washington state.”
“Your business doesn’t have any credibility.”

This went round and round for a few minutes until it became clear that a)she knew nothing and b)her primary objective was to get me on a shared screen via join.me to go through a demo. (She also thought my name was Bob – which was amusing.) I played along and was introduced to a closer named Bill (I’ve changed his name for his own protection – you’ll see why later) whose first questions were:

“Do you already have a website?”
“Yes”
“What is your domain?”

Now presumably, the first lady was actually looking at my site when she was so concerned about my credibility, but in hindsight – we never actually talked about the actual domain at all. Now that we were sharing his screen, Bill proceeded to look up my site and show me the source code on the homepage.

“See . . . the site has no meta tags or keywords, so the only way people can find you is by your business name.”
“Well, that is very concerning.”

Now remember, he’s looking at my site, where the primary nav includes the words “Advanced SEO” – somehow this never registers. He then used an online tool to look up my phone number that returned a zero result.

Phone Lookup

“See here . . . I can tell by your phone number that you don’t have any website traffic.”
“But I thought I was doing well with search engines.”
“But you don’t have any meta tags or keywords.”
“I still don’t understand.”
“The way search engines work is that they look for keywords on your website and if they aren’t there, you won’t show up.”

We then moved to the solution part of the sale . . .

“You can keep your website and we’ll add all of the meta tags and keywords for you for free.”
“Well how many keywords can I get?”
“Unlimited.”
“And what about those meta tags – I don’t really understand that.”
“It’s unlimited, we’ll put in whatever your business does so the search engines can find you.”

I thought I’d move to some more pointed questions:

“But I thought links were the primary thing that search engines used to drive rankings.”
“Oh you can put as many links on your site as you want – for free.”
“No I mean links from other websites.”
“We do that too.”
“Well how many links do I get?”
“Unlimited.”
“How does that work?”
“We have a tool that creates them.”

“You said I can just copy my website to a new domain – www.atticusmarketing.net. Is that going to help with SEO?”
“Yup – and you also get up to 1,000 subdomains.”
“So if I just copy my website on those subdomains, would that help with SEO?”
“Absolutely”

At this point, I should note that this is neither of the two call reps fault. They are stuck in a call center (the background noise sounded like a frat party after a college football win). They have miserable jobs getting rejected by cranky small business owners on a regular basis. They have clearly been trained in the most effective script that closes the most businesses, instead of fundamental SEO concepts.

If you don’t understand why their answers above were so horrific – just take my word for it and stay away.

These sales tactics are unfortunately common in the website/SEO sales process – alarmist calls, unsubstantiated claims, technical jargon and automated, low cost solutions. Its why uninformed attorneys are taken advantage of on a regular basis when buying websites or SEO services. I wrote a quick self-evaluation a few months ago to answer the question: Are  You  Qualified to Hire an SEO?”

But it gets worse.

After we ended the call (I didn’t sign up btw – despite Bill’s mention of their Superbowl ad, which, for some reason he thought would get me to close) Bill kept his screen sharing opened to his call management software – Connect First. So I was able to investigate where 1&1 harvested my unpublished phone number from – apparently a contact generation company called CostalCom Closers.

 

CoastalCom Closers 2

 

I was also able to watch as Bill walked another lead – a contractor across the country – from the cold call script . . .

script

. . . all the way through the purchase process . . .

Untitiled 8

. . . to the entry of the company’s credit card number. (Let’s ignore for now, the ironic disclaimer, “1&1 is committed to keeping your payment details secure.”)

Payment Credit Card

If you are uninformed enough to fall for 1 & 1’s sales message know this: they give you just enough functionality to entirely screw up your online marketing efforts. The service was $14.95 a month – clearly you get what you pay for. Attorney websites for lawyers don’t need to be expensive, but they need to get traffic and make your phone ring. 1&1 is NOT the solution.

UPDATE: Through some backdoor channels I heard from Jeff, 1&1’s Director of Telesales.  While we only traded voicemails, I believe he was genuinely trying to get in touch with me.  From one of his VM’s: “assure you that this is not our typical business practice.” 

Escape FindLaw

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iStock_000028033600MediumConsidering leaving FindLaw for an effective SEO provider?  Check the fine print in your contract to see just how difficult they’ve made it for you.

Domain Ownership

If you relied on Findlaw to register your domain, most likely they still actually own it.  This means that your investment in SEO has been developing their business, not yours.  This is the real estate equivalent of building a house on land you don’t own.  Anticipate your “house” being sold to a competitor once you move out.

Content

All that beautiful (and expensive) content on your site?  If you didn’t write it, its highly unlikely you own it.  And if you are trying to escape, you’re going to have to leave it behind or cough up a hefty fee to buy your content back from them.  If your content’s byline looks like the expert below, its probably not YOUR content.

Findlaw Content

FindLaw Contract

That long term contract you signed with FindLaw sentenced your firm to years of retainer fees.  Its hard to escape, no matter how badly Penguin and Panda Google penalties may have decimated your website. Hint: the louder you complain (not to them, but in public) the more amenable they are to an early release.

Data

Don’t let FindLaw hold your Google Analytics data hostage as well.  This is your information, not theirs, and something that shouldn’t be left behind.  Insist on administrative access in Google Analytics – which enables your to add (and later delete) users. Failing to remove  their access to Google Analytics after you’ve escaped means they can still review your data at will.

 

How to Check if You Own Your Domain

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Think your website is yours?  Think again.  If you weren’t the one to register it, you are just renting space on someone else’s domain.   And if you are paying for SEO services to build “your” website – you are really just building their business, not yours. This is the real estate equivalent of paying for a kitchen remodel on your rental apartment. And expect your landlord to up your rent.

Use WHOis.net to look up who controls your websites domain. Simply type your domain into the search box on WHOis and see what the results are. Here’s an example of a California law firm, whose blog domain is actually owned by Findlaw.

HRO Blog

 

You can see in the WHOis results – the domain is actually owned by West Group (Findlaw) out of Eagan Minnesota . . .

Findlaw domain

 

 

WordPress vs. Drupal vs. Joomla

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I recently had one of my clients ask me for some guidance in migrating a massive website (with pages numbering in the tens of thousands) from their hand coded bespoke platform to a professional CMS.  Josh Farkas, from Cubicle Ninjas, is my go to person for any and all advanced, highly technical or customization issues.  To help the client weed through CMS options, Cubicle Ninjas put together the following documentation outlining the differences across the three primary platforms (WordPress, Drupal & Joomla).

Cubicle Ninjas is pleased to help make the decision-making process easier by offering researched benefits and perceived weaknesses of the top three content management system (CMS) platforms. It is our mandate to present only facts about Drupal, WordPress, and Joomla to help enable you to make the most educated and informed decision about your content management system.

“Conventional wisdom has it that WordPress is the fast and easy way to go, while Drupal works best for large, complex, enterprise-class websites. Joomla fits somewhere in the middle — it has some of the power of Drupal but with greater ease of use. That doesn’t tell the whole story, however. All three CMSs have evolved beyond their roots: Drupal is getting easier, WordPress more sophisticated and Joomla offers both a CMS and a related Web development platform on which it can run.”

(Computerworld, “Choosing an open-source CMS, part I: Why we Use Drupal”, by Robert L. Mitchell, Feb.13, 2013)

Drupal Joomla and WordPress

After reading the above article excerpt, deciding which content management system (CMS) to power your new website is probably more puzzling than ever. Yet selecting the most appropriate CMS to create, maintain, and sustain your website may be the most critically important decision made regarding the creation of a site. For instance, if your short-term goals are perfectly aligned with one CMS, but that same platform is seemingly unable to meet your future requirements, you’re considering the wrong CMS.

This is why there are two key factors to consider when searching for the perfect platform for your needs.

  1. First, when selecting a CMS, it’s imperative to thoroughly understand what strengths and weakness each platform brings to the table today, as well as their planned, future technological trajectories.
  2. Secondly, to make the right decision relies a great deal on you having a thorough understanding of the scope, complexity, depth, features, and functionalities of your site, both in the short- and long-term. Once you’ve done your due diligence researching CMSs and have cemented your website’s intentions, requirements, and goals, the confusion surrounding the CMS decision will begin to dissipate and the choice will become much more clear.

The Benefits & Perceived Weaknesses of Drupal, WordPress & Joomla

When combined, Drupal, WordPress, and Joomla content management systems (CMS) control approximately 75% of the total CMS market share. These three CMS giants are all open source systems, meaning they are free of charge and downloadable from the Internet. In addition all are built on PHP + MySQL and manage content with databases.

Their differences, however, far outweigh their abovementioned similarities. Though there are obviously many shared attributes amongst two out of the three CMSs, each one has its unique strengths and weaknesses. The synopses that follow are intended to be informative overviews of Drupal, WordPress, and Joomla. Prior to selecting a CMS, Cubicle Ninjas strongly recommends further investigation into the one or two that pique your interest and appear to meet your website’s requirements both today and far into the future.

DRUPAL

Benefits: Often referred to as the ‘granddaddy’ of CMSs for its powerful backend that can support hundreds of thousands of pages and millions of users a month, Drupal has also been around the longest having been first released in 2001. With its unparalleled power, it can support the creation of multiple content types, each with hundreds of fields, and it presents unlimited ways to capture, organize, and present data for a wide range of applications. With its flexibility, power, and scalability Drupal is ideal for developing complex, big-budget, large-scale websites. In addition to being the most secure CMS on the market today, experiencing the least number of exploits and hacks, this CMS also provides granular control over who can access and edit every aspect of the site. One of the newer features of this CMS is that it automatically creates responsive sites (Drupal 7). Drupal administrators and users are also fortunate to have strong, well-maintained support communities and forums for problem-shooting and solving issues.

  • One of the most flexible and powerful CMSs available for developing complex, big-budget, large-scale projects.
  • Supports creation of multiple content types, each with hundreds of fields.
  • Powerful backend that can support hundreds of thousands of pages and millions of users a month.
  • Automatically creates responsive sites (Drupal 7).
  • Most secure and experiences the least number of exploits and hacks.
  • Granular control over who can access and edit every aspect of the site.
  • Technical excellence.
  • Scales effortlessly and is stable.
  • Unlimited ways to capture, organize, and present data for a wide range of applications.
  • Strong well maintained support communities and forums.

Perceived Weaknesses: With all Drupal has to offer it may come as a surprise to learn it is only used by 5.7% of all websites created using content management systems. Why such a low percentage when the benefits are so many? Because Drupal is also, without contention, the most difficult and technical of the three CMSs.

More often than not, creating and launching a website with Drupal requires IT professionals as this program lacks editor tools such as WYSIWYG and uses code instead. With its foundation in code, Drupal is difficult to use for those without technological backgrounds or knowledge and the learning curve is so steep it may as well be vertical. Posting requires setting options for URL Alias, Menus, Revision Logs, Comments, and Author Meta data, most of which are completely foreign to the average layman. In addition, Drupal lacks themes that mean great designers are necessary to make the site visually captivating. It also has the smallest number of plugins, modules, and extensions. Drupal also lacks strong support communities and forums, making developers rely on the company’s main documentation. All of these factors make Drupal the most costly to develop and maintain.

  • Steep learning curve.
  • Requires code (lacks editor tools such as WYSIWG)
  • Difficult to use for those without technical backgrounds/knowledge.
  • Developers forced to create their own solutions.
  • Lack of free plugins.
  • Lack of themes (great designers necessary).
  • Posting requires setting options for URL Alias, Menus, Revision Logs, Comments, and Author Meta data.
  • Lacks in terms of unofficial support beyond the main documentation.

Organizations that use Drupal as their CMS include: the White House, The Economist, MTV, Optima Bank, PInterest, London.gov.uk, NYU College of Nursing, the Onion, and the US Dept. of State, Bureau of Educational and Cultural Affairs.

WORDPRESS

Benefits: What started as a blogging platform in 2003, WordPress has evolved to be used as a full content management system and so much more through the use of the thousands of plugins and widgets and themes. The biggest selling points of WordPress are that it’s easy to install, administer, and to add popular and common features. It is also the ideal CMS for those with little to no technical know-how and learning this CMS couldn’t be easier. Utilizing a WYSIWYG editor (as opposed to code), makes changing, deleting, modifying, adding, and editing content and images simple to learn and simple to execute. Websites using WordPress can be customized through the use of nearly 15,000 (yes, 15,000!) widgets, plug-ins, and modules, and with its stable plug-in API architecture it’s easy to develop your own plug-ins.

Factors definitely not to be overlooked are WordPress’ strong SEO capabilities and extensive support via Google searches. The ease and flexibility to create mobile, tablet, and desktop themes of high customization is also a unique benefit (though they must be built-in by the developer). Last, but certainly not least, WordPress is a highly flexible CMS, enabling people of all technological backgrounds the ability to create blogs, eCommmerce sites, websites, and more. Though impossible to pinpoint exactly why 58.8% of all websites created with content management systems, or 20.2% of all websites, use WordPress, ease of use would most likely be at or near the top of the list. In total, a WordPress site is filled with the latest technology at an affordable price.

  • Easy to install.
  • Easy to administer.
  • Easy to add popular and common features.
  • Easiest learning curve; ideal for those with little to no technical background.
  • Strong SEO capabilities.
  • Highly flexible (blog, eCommerce, website, etc.)
  • Does not require coding to edit.
  • Easy posting using WYSIWG interface.
  • Stable plug-in API architecture (i.e. easy to develop plugins)
  • Websites can be completely customized through the use of widgets and plug-ins.
  • Most extensive number of extension vendors and themes.
  • Extensive support via Google searches.

Perceived Weaknesses: Being based on blog platform architecture poses some hardships, such as limited content management capabilities. Plugins are often required to add or enhance built-in features. An example is that while WordPress was created to be a discussion forum it still requires a third-party plugin to have granular control over who can access and edit every aspect of the site. Because of this reliance on plugins (and the systems popularity) there remains the possibility of insecurity, requiring updating of the platform and its plugins on a regular basis.

And in a time when optimized websites are a must, WordPress does not automatically create responsive sites. The theme developer must currently create responsive themes.  Solutions for problems can usually be found doing a simple Google search, but unlike Drupal and Joomla, WordPress has significantly higher online support. Finding solutions is usually more streamlined than with other platforms.

  • Requires a third-party plugin to have granular controls.
  • Must be updated with latest plugins and WordPress versions for security purposes.
  • Blog platform architecture poses difficulties unless planned.
  • Limited content management capabilities without plugins (due to blog platform architecture).
  • Doesn’t automatically create responsive sites.

Organizations that use WordPress as their CMS include MSNBC TV, Tribune Media Group, Best Buy, Forbes Blogs, Xerox, Brazilian Culture Ministry, Wheaton College, and NY Times Blogs.

JOOMLA

Benefits: First released in 2005 after forking from Mambo, Joomla is one of the newer kids on the CMS block but it’s quickly established itself as a major player. Today 3.3% of all websites, or 9.5% of all websites built on a content management system use Joomla. It is considered a wise choice for those who fall between tech-pros and tech-newbies, as it’s easy to install and automatically creates responsive sites. With its strong content management capabilities, thousands of features and designs, and an extensive plugin (‘extensions’ in Joomla-talk) library, this CMS offers a great deal to people across a broad spectrum of technological knowledge. And if questions or problems arise, Joomla has strong, well-maintained support communities and forums. Google Analytics also comes included free of charge.

  • Easy to install.
  • Ideal for those who fall between tech-pros and tech-newbies.
  • Strong content management capabilities.
  • Automatically creates responsive sites.
  • Thousands of features and designs.
  • Extensive plugin (‘extensions’) library.
  • Strong well maintained support communities and forums 

Perceived Weaknesses: There is a rather steep learning curve, particularly regarding our new site’s functions and general usage. This combines with the fact that posting requires HTML/code, the inability to allocate different web pages to different CSS, and the lowest number of plugins, modules, and extensions of the three CMSs, makes Joomla somewhat difficult for the average layman to use. From a technical viewpoint, Joomla lacks elements critical for on-site optimization, it’s not search engine friendly particularly with regards to URLs, and an SEO plugin must be purchased for SEO optimization. Customization of sites is limited, as is the Access Control List (ACL), which refers to a list of permissions that can be granted to specific users for specific pages.

  • Steep learning curve, particularly the functions and general usage.
  • Lacking elements important for on-site optimization.
  • Not ideal for large-scale websites.
  • Posting requires HTML/code.
  • Commercial presence of mods & themes not the most extensive.
  • Not search engine friendly particularly with regards to URLs.
  • Must purchase SEO plug-ins for SEO optimization.
  • Limited customization.
  • Limited Access Control List (ACL) refers to a list of permissions that can be granted to specific users for specific pages.
  • Unable to allocate different web pages to different CSS.

Organizations that use Joomla as their CMS include: Heathrow Airport, Barnes & Noble, eBay, University of Alabama at Birmingham, Holiday Inn, Porsche, Guaranty Trust Bank, and Exact Software.