All Blog Posts

Should You be Advertising On Yahoo Gemini?
So you’re running PPC campaigns on Google AdWords and Bing Ads… what about Yahoo Gemini? Yahoo launched its advertising platform, Gemini, in February 2014, but…
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HTML Sitemap: Creating in WordPress and Their Importance
What is an HTML Sitemap? An HTML Sitemap is a page on your website with links to every single page of important content on your website. Any…
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2015 – The Year That Was
First off - We wish you the best in all that you do in 2016 - Happy New Year! Thanks for following us here at…
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YP Advertising’s Efficacy: Case Study
At Mockingbird we pride ourselves on the ability to push aside bias and focus on what works. Our hubris lies solely in being successful for…
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It Might Not Be Our Fault, But Its Still Our Problem
We do more than SEO. Sometimes we do more than marketing. Long ago, I learned that my SEO clients often turned to me as the…
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Is Your Advertising Too Expensive?
Recently, we’ve had numerous clients raise complaints about various advertising vendors – all citing similar stories. Usually it goes something like this: “I’m just not…
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Ranking Reports (email exchange outlining the uselessness thereof)
First the Backstory: We have a particularly prickly client in the car accident space who started with a pretty big mess and we've been doing…
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6 Content Marketing Tactics for Lawyers that Actually Work
You may have heard that content is an essential element to driving traffic to your site. The problem is that most content out there just…
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Google Erroneously Labelling Lawyers with Professional Misconduct
Google's Answer Box is a simple function that provides answers to basic questions directly in the search results. For example, "what time is it in…
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