All Blog Posts

January 5, 2016

Should You be Advertising On Yahoo Gemini?

So you’re running PPC campaigns on Google AdWords and Bing Ads… what about Yahoo Gemini? Yahoo launched its advertising platform, Gemini, in February 2014, but…

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January 4, 2016

HTML Sitemap: Creating in WordPress and Their Importance

What is an HTML Sitemap? An HTML Sitemap is a page on your website with links to every single page of important content on your website. Any…

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January 3, 2016

2015 – The Year That Was

First off - We wish you the best in all that you do in 2016 - Happy New Year! Thanks for following us here at…

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December 30, 2015

YP Advertising’s Efficacy: Case Study

At Mockingbird we pride ourselves on the ability to push aside bias and focus on what works. Our hubris lies solely in being successful for…

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December 9, 2015

It Might Not Be Our Fault, But Its Still Our Problem

We do more than SEO. Sometimes we do more than marketing. Long ago, I learned that my SEO clients often turned to me as the…

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December 4, 2015

Is Your Advertising Too Expensive?

Recently, we’ve had numerous clients raise complaints about various advertising vendors – all citing similar stories. Usually it goes something like this: “I’m just not…

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October 28, 2015

Ranking Reports (email exchange outlining the uselessness thereof)

First the Backstory:  We have a particularly prickly client in the car accident space who started with a pretty big mess and we've been doing…

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laptop writing content
October 26, 2015

6 Content Marketing Tactics for Lawyers that Actually Work

You may have heard that content is an essential element to driving traffic to your site. The problem is that most content out there just…

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October 20, 2015

Google Erroneously Labelling Lawyers with Professional Misconduct

Google's Answer Box is a simple function that provides answers to basic questions directly in the search results. For example, "what time is it in…

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