All Blog Posts

July 27, 2016

Google Maps Update

Estimated Read Time: 2 minutes Recently, Google released an update to Google Maps on Android, IOS and desktop machines. The de-cluttering aims to help users discover…

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June 30, 2016

Latest Fallacy: Technical SEO is Dead

Update: Excuse the language that follows, but when alleged experts post dangerously inaccurate recommendations with consequences that can decimate a small business, it gets my hackles…

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June 29, 2016

Why Ranking #1 Doesn’t Matter

Ok, let’s start with the obvious. Rankings definitely matter. If rankings didn't matter, I wouldn't have a job. What may be less obvious, is that…

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June 27, 2016

Yelp’s Grossly Inflated “Lead” Reporting

We spoke to a prospective client who was confused why his advertising on Yelp had yielded no clients, although Yelp's reporting indicated a reasonable, steady…

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google homepage tablet
June 21, 2016

Get Ready for $300 CpCs in Legal

I spent today at SMX Advanced Local - a Workshop hosted by the inimitable Greg Sterling in conjunction with the greater SMX Advanced Conference.  I…

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May 25, 2016

Why Great Design and UX is HUGELY IMPORTANT for Law Firm Websites

Search Engine Optimization with a "VP of Marketing" mindset continues to be Mockingbird's business focus. We focus on generating high returns for our client's marketing…

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May 25, 2016

The .law TLD Sales Conspiracy

Lawyers - you've been duped into buying the new .lawyer, .attorney, and .law TLDs by a conspiracy of numerous "studies" all citing the same bogus…

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May 24, 2016

Top Announcements From Google Ads & Analytics Innovations Keynote

This morning, we tuned into the Google Ads and Analytics Innovations Keynote at the Google Performance Summit. The theme, overwhelmingly, was a focus on mobile;  “mobile is…

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May 20, 2016

Law Firm Website Costs Graphic

Law Technology Today published my post on the Law Firm Website Cost Benchmarking Study we did for the American Bar Association.  You can read all…

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