All Blog Posts

Google Maps Update
Estimated Read Time: 2 minutes Recently, Google released an update to Google Maps on Android, IOS and desktop machines. The de-cluttering aims to help users discover…
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Latest Fallacy: Technical SEO is Dead
Update: Excuse the language that follows, but when alleged experts post dangerously inaccurate recommendations with consequences that can decimate a small business, it gets my hackles…
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Why Ranking #1 Doesn’t Matter
Ok, let’s start with the obvious. Rankings definitely matter. If rankings didn't matter, I wouldn't have a job. What may be less obvious, is that…
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Yelp’s Grossly Inflated “Lead” Reporting
We spoke to a prospective client who was confused why his advertising on Yelp had yielded no clients, although Yelp's reporting indicated a reasonable, steady…
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Get Ready for $300 CpCs in Legal
I spent today at SMX Advanced Local - a Workshop hosted by the inimitable Greg Sterling in conjunction with the greater SMX Advanced Conference. I…
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Why Great Design and UX is HUGELY IMPORTANT for Law Firm Websites
Search Engine Optimization with a "VP of Marketing" mindset continues to be Mockingbird's business focus. We focus on generating high returns for our client's marketing…
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The .law TLD Sales Conspiracy
Lawyers - you've been duped into buying the new .lawyer, .attorney, and .law TLDs by a conspiracy of numerous "studies" all citing the same bogus…
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Top Announcements From Google Ads & Analytics Innovations Keynote
This morning, we tuned into the Google Ads and Analytics Innovations Keynote at the Google Performance Summit. The theme, overwhelmingly, was a focus on mobile; “mobile is…
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Law Firm Website Costs Graphic
Law Technology Today published my post on the Law Firm Website Cost Benchmarking Study we did for the American Bar Association. You can read all…
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